*By Conor White*
Snap's mixed bag on earnings points to a murky future for the Snapchat app, which may hold more promise as a messaging platform than the ad-supported content powerhouse many people expected it to be, said BTIG's media and tech analyst, Rich Greenfield.
"I think the challenge is more and more time spent feels like it's shifting to communications and away from content," Greenfield said Wednesday in an interview with Cheddar. "So their core use case is very sticky for the entire generation that uses it as their iMessage, essentially."
Optimistic investors may be heartened by Snap's revenue beat in the second quarter, but Greenfield said numbers from the company's earnings report on Tuesday are nothing to celebrate.
"I've never cut my target for a company in terms of revenues by 50 percent over a 14-month period," Greenfield said. "We thought when this company went public they would do $2.5 billion in revenue this year, they're struggling to get to the $1.1, $1.2 \[billion\] revenue this year. "
The analyst said it isn't enough to have millions of people using Snapchat as a messaging platform, since "filters don't make billions of dollars," he said.
Content is still key to Snap's future as a business, Greenfield said.
"They've got to convince people, to make this a multi-billion dollar business, they need people to spend a lot of time on the right side of the app, consuming content."
For more on this story, [click here](https://cheddar.com/videos/snap-loses-daily-active-users-for-first-time-ever).
Following today's big tech hearing, former Virginia Senator Barbara Comstock, joined Cheddar to discuss the government's role in regulating the industry and why it is bad for business.
MediaAlpha, insurance tech firm, made its debut on the NYSE, with shares soaring at $19. Steve Yi, co-founder and CEO, joined Chedder to discuss taking the company public.
The CEOs of Twitter, Facebook and Google have received a hectoring from Republicans at a Senate hearing for alleged anti-conservative bias in the companies’ social media platforms. And
Big tech CEOs are gearing up to testify in Washington as lawmakers prepare to take action on tech liability. Sen. Marsha Blackburn (R-Tenn.) joined Cheddar to discuss.
Garrett Lord, CEO and co-founder of Handshake, joined Cheddar to discuss how the future building company differs from typical job search platforms.
China’s Ant Group will try to raise nearly $35 billion in its initial public offering in Shanghai and Hong Kong, which would make it the largest share offering in history.
After just six months from its launch date, the short-form streaming platform is shutting down. The platform was not able to gain traction amid the coronavirus pandemic. Cheddar's Michelle Castillo breaks it all down.
Computer equipment maker, Logitech, reported record sales amid the coronavirus pandemic, raking in more than $1 billion in Q2. CEO Bracken Darrell joined Cheddar to discuss the company's long-term success.
Gabriel Weinberg, founder and CEO of DuckDuckGo joined Cheddar to discuss how Google's practices may have constrained the industry
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
