*By Conor White*
Snap's mixed bag on earnings points to a murky future for the Snapchat app, which may hold more promise as a messaging platform than the ad-supported content powerhouse many people expected it to be, said BTIG's media and tech analyst, Rich Greenfield.
"I think the challenge is more and more time spent feels like it's shifting to communications and away from content," Greenfield said Wednesday in an interview with Cheddar. "So their core use case is very sticky for the entire generation that uses it as their iMessage, essentially."
Optimistic investors may be heartened by Snap's revenue beat in the second quarter, but Greenfield said numbers from the company's earnings report on Tuesday are nothing to celebrate.
"I've never cut my target for a company in terms of revenues by 50 percent over a 14-month period," Greenfield said. "We thought when this company went public they would do $2.5 billion in revenue this year, they're struggling to get to the $1.1, $1.2 \[billion\] revenue this year. "
The analyst said it isn't enough to have millions of people using Snapchat as a messaging platform, since "filters don't make billions of dollars," he said.
Content is still key to Snap's future as a business, Greenfield said.
"They've got to convince people, to make this a multi-billion dollar business, they need people to spend a lot of time on the right side of the app, consuming content."
For more on this story, [click here](https://cheddar.com/videos/snap-loses-daily-active-users-for-first-time-ever).
Cheddar’s Michelle Castillo stopped by a Convene location in New York, which provides flexible offices, events and meeting spaces, to see what the future of work may hold.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Catherine Carlson, a senior vice president with the Eagles, discussed the NFL team's partnership with LifeBrand, a brand protection firm specializing in social media health checks.
Hark Audio founder and CEO Don Mackinnon spoke to Cheddar about changing the user experience with podcasts through the company's curated Harklists.
Gemini, a popular cryptocurrency exchange, released a report this month looking at the crypto habits of 3,000 U.S. adults.
An overnight stampede in Israel kills dozens, a look at the COVID disaster in Latin America, the economic repositioning in America, a new shortage to report and did people really answer the phone without Caller ID?
European Union regulators are accusing Apple of violating the bloc’s antitrust rules, alleging that the company distorts competition for music streaming through rules for its App Store.
Fintech unicorn Brex, which provides technology solutions for handling corporate finances, has announced a $425 million Series D investment round led by Tiger Global.
The Seattle-based company said its first-quarter profit more than tripled from a year ago, fueled by the growth of online shopping.
Cheddar's Michelle Castillo investigates the proliferation of counterfeit goods on e-commerce marketplace sites like Amazon and Alibaba.
