Analyst Rich Greenfield: Snap Needs More Than Users to Survive
*By Conor White*
Snap's mixed bag on earnings points to a murky future for the Snapchat app, which may hold more promise as a messaging platform than the ad-supported content powerhouse many people expected it to be, said BTIG's media and tech analyst, Rich Greenfield.
"I think the challenge is more and more time spent feels like it's shifting to communications and away from content," Greenfield said Wednesday in an interview with Cheddar. "So their core use case is very sticky for the entire generation that uses it as their iMessage, essentially."
Optimistic investors may be heartened by Snap's revenue beat in the second quarter, but Greenfield said numbers from the company's earnings report on Tuesday are nothing to celebrate.
"I've never cut my target for a company in terms of revenues by 50 percent over a 14-month period," Greenfield said. "We thought when this company went public they would do $2.5 billion in revenue this year, they're struggling to get to the $1.1, $1.2 \[billion\] revenue this year. "
The analyst said it isn't enough to have millions of people using Snapchat as a messaging platform, since "filters don't make billions of dollars," he said.
Content is still key to Snap's future as a business, Greenfield said.
"They've got to convince people, to make this a multi-billion dollar business, they need people to spend a lot of time on the right side of the app, consuming content."
For more on this story, [click here](https://cheddar.com/videos/snap-loses-daily-active-users-for-first-time-ever).
Garrett Nelson, a senior analyst and VP of equity research at CFRA Research, joined Cheddar News to give a preview of Tesla earnings amid its seventh straight record quarter in vehicle deliveries while it faces some headwinds with the ongoing Shanghai, China, lockdown due to pandemic. "We view Tesla as one of the market's best secular growth stories," he said. "It's one of our top picks, and their execution has been really stellar over the last several quarters. They've beat nine of the past 10 quarters, so that's a 90 percent beat rate."
Netflix is slated to give its Q1 report after the closing bell, and Jason Moser, a senior analyst at The Motley Fool, joined Cheddar News to give a preview of what to expect from the streaming giant's earnings. "I think Netflix, like many businesses out there the last couple of years, says it's pulled forward a lot of success just due to the pandemic, and that's not necessarily a bad thing," he said. "But it does alter the picture, the growth picture maybe, going forward." Moser also noted that the streaming space for Netflix is especially competitive now as opposed to about a decade ago.
Catching you up on what you need to know on April 19, 2022, with a federal judge voiding mask mandates on public transportation, updates from the Russia and Ukraine war, Mac Miller’s drug dealer sentenced for involvement in the rapper's death, and more.
Twitter has dropped a major roadblock in front of Elon Musk’s effort to take over the company, leaving investors to wonder about the mercurial Tesla CEO’s next move.
More than one-third of children interact with devices before the age of five. This is the same age when we're reminding kids to not talk to strangers, but what about strangers lurking on the internet? Children are increasingly becoming prime targets for cyber fraud and it's important to teach them how to stay safe from online fraudsters. Richard Dufty, chief commercial officer at Arkose Labs, joins Cheddar News to discuss.
As TikTok grows in popularity, so does its ad revenue potential. Research firm Insider Intelligence forecasts the app's revenue will likely triple in 2022 to more than $11 billion, putting it past the sales of both Twitter and Snapchat combined. Cheddar News takes a closer look.
