Analyst Rich Greenfield: Snap Needs More Than Users to Survive
*By Conor White*
Snap's mixed bag on earnings points to a murky future for the Snapchat app, which may hold more promise as a messaging platform than the ad-supported content powerhouse many people expected it to be, said BTIG's media and tech analyst, Rich Greenfield.
"I think the challenge is more and more time spent feels like it's shifting to communications and away from content," Greenfield said Wednesday in an interview with Cheddar. "So their core use case is very sticky for the entire generation that uses it as their iMessage, essentially."
Optimistic investors may be heartened by Snap's revenue beat in the second quarter, but Greenfield said numbers from the company's earnings report on Tuesday are nothing to celebrate.
"I've never cut my target for a company in terms of revenues by 50 percent over a 14-month period," Greenfield said. "We thought when this company went public they would do $2.5 billion in revenue this year, they're struggling to get to the $1.1, $1.2 \[billion\] revenue this year. "
The analyst said it isn't enough to have millions of people using Snapchat as a messaging platform, since "filters don't make billions of dollars," he said.
Content is still key to Snap's future as a business, Greenfield said.
"They've got to convince people, to make this a multi-billion dollar business, they need people to spend a lot of time on the right side of the app, consuming content."
For more on this story, [click here](https://cheddar.com/videos/snap-loses-daily-active-users-for-first-time-ever).
Hatem Dhiab, Managing Partner at Gerber Kawasaki, explains how investors can pick up clues on the tech giant's direction by honing in on new offerings like Apply Pay Later and a pair of new MacBook computers.
U.S. stocks close Monday's session slight higher Monday as investors continue to monitor whether the economy will successfully avoid a recession. For many, fears over inflation and rising interest rates. Tommy Mancuso, president and co-founder of the Bad Investment Company, joins Cheddar News' Closing Bell to discuss.
Babylist is an online baby registry for expecting and new parents, who can use the platform to share what they would like to receive as gifts to celebrate their baby's birth. The company also operates as an e-commerce and content platform for baby products, saying it aims to be a one-stop solution for parents, family, and friends to buy best-in-class baby products at what is a critical and deeply personal moment in their lives. Natalie Gordon, founder and CEO of Babylist. joins Cheddar News' Closing Bell to discuss.
One of the hottest stocks in the news, not for its price but mostly due to its maybe pending acquisition by Elon Musk, is Twitter. Cheddar's Ken Buffa goes in-depth into why the trials and tribulations of the social media platform, currently being accused by the Musk of holding back information on spam accounts, make it the stock of the day.
Apple's Worldwide Developers Conference on Monday provided announced updates for iOS 16, edits to iMessages, an “ApplePay Later” plan, which will allow users to stretch out their payments over four weeks, and new Macbooks. However, the anticipated news for realityOS, software for an augmented and virtual reality headset, did not make the cut. Cheddar News anchor Michelle Castillo had all the details about what to expect from tech giant.
Bill Nye the Science Guy is back but on an even smaller screen. America’s favorite science teacher has racked up more than eight million followers on TikTok, and he joined Cheddar News to talk about his success on the platform, having fun but also being serious about scientific topics like tackling climate change, and his newest hosting project "The End is Nye," a streaming show on Peacock that examines disasters — both natural and manmade. "There are six episodes. We have big disasters. Things go terribly wrong, and then we show you how things could have gone right," he explained.
Bill Bellissimo, CEO of Crunchtime, joins Cheddar to break down how he's guiding the food, service, and hospitality industries through the labor crisis with software and technological solutions.
On this episode of On the Job, Meg Ferrero, VP, Assistant General Counsel, ADP, discusses how to successfully find and cultivate a mentor-mentee relationship; Bill Bellissimo, CEO of Crunchtime, breaks down how he's guiding the food and hospitality industry through the labor crisis with software and technological solutions; Senior Reporter Chloe Aiello gets a first-person look at how Brooklyn Dumpling house is updating an old-school idea to revolutionize how they do business.
Sheryl Sandberg is stepping down as Chief Operating Officer of Facebook's parent company Meta. After 14 years at a company she helped transform from a little-known social media website into one of the most powerful tech giants in the world, Sandberg announced she's leaving to spend more time with her family and focus on her philanthropic work. Evan Nierman, CEO of Red Banyan Crisis PR and author of Crisis Averted, joined Cheddar to discuss Sandberg's legacy at Facebook, her impact on women in the workplace, and what we can expect to see from her in the future.
