After a difficult year for retail amid the coronavirus pandemic, New York cannabis legalization reinvigorated business at Higher Standards. The high-end smoke shop decided to celebrate, commissioning a mural on the store’s facade at Manhattan's Chelsea Market to reintroduce the concept to New Yorkers.
R.J. Hottovy, Head of Analytical Research at Placer.ai, unpacks the recent changes at Starbucks and if the brand refresh has helped the business. Watch!
