After a difficult year for retail amid the coronavirus pandemic, New York cannabis legalization reinvigorated business at Higher Standards. The high-end smoke shop decided to celebrate, commissioning a mural on the store’s facade at Manhattan's Chelsea Market to reintroduce the concept to New Yorkers.
Verb Founder Rory Cutaia discusses how Market.Live will change how small businesses reach new audiences and talks the latest season of Go Fund Yourself. Watch!
