*By Carlo Versano*
While the television industry rapidly consolidates and cord-cutting spreads, Sling TV envisions a future where bundles are things of the past, and customers watch programming on an "à la carte" basis.
Warren Schlichting, the company's EVP and group president, spoke to Cheddar on Monday from Denver Startup Week about the ever-changing media landscape.
"I don't want to pay for things I'm not watching," he said, channeling the mantra of the 2.3 million cord-cutters who make up Sling's customer base.
Sling, an OTT service owned by Dish ($DISH), recently [expanded](https://www.broadcastingcable.com/news/nielsen-in-deal-to-provide-digital-ad-ratings-for-sling-tv) a partnership with ratings firm Nielsen to digitally measure ad campaigns that run on the service. Advertisers on traditional television have long relied on Nielsen's famously complex ratings metrics, while OTT allows for a more targeted approach.
"Nielsen is the currency of linear television," said Schlichting, noting that the partnership will help Nielsen ratings become the "currency" for streaming as well.
Sling's customer base still pales in comparison to that of a major cable provider. But the metric that matters is growth, Schlichting said.
It's no secret that cable growth is slowing ー see Comcast's ($CMCSA) Sky deal as evidence ー while streaming is on the rise.
One of the business challenges with an OTT service like Sling has been the unpredictability of user patterns ー unbound by long-term contracts, customers tend to leave, come back, then repeat. It's a new kind of consumer who follows the content. Schlichting said that is precisely why Sling has expanded its offerings to include pay-per-view and VOD products.
"There's all sorts of ways you interact with Sling," he said.
According to a [study](https://www.emarketer.com/content/more-than-half-of-us-consumers-watch-subscription-ott-video-2018) by eMarketer last month, cord-cutting will grow by 33 percent this year, and the number of people who subscribe to at least one OTT service will rise to just over half the U.S. population. There's still about [90 million](https://www.recode.net/2018/1/23/16857600/netflix-hulu-cable-streaming-tv-movies-david-letterman-chart) Americans who pay $100 a month or so for cable ー all potential Sling customers, in Schlichting's estimation.
"We like our chances," he said.
For full interview [click here](https://cheddar.com/videos/sling-tv-eyes-more-targeted-advertising-with-nielsen).
2021 has been the year of many things, and one of them is the NFT or non-fungible token. We've seen NFTs come about for so many different things.
Digital artists have used them to sell their artwork in a more traditional art transaction than the internet had previously allowed. We've seen specific NFT campaigns like the pudgy penguins amass large followings. And now we're seeing them expand into horror films just in time for spooky season.
The iconic horror movie franchise "Texas Chainsaw Massacre" has launched its debut NFT line entitled "Leatherfaces." the illustrations are designed by Skinner in partnership with Ultra Rare to reveal a total of over 10,000 Leatherface avatars. The collection gives fans, NFT fiends and blockchain fanatics access to a new Texas Chainsaw Massacre metaverse unlike any that has been seen before.
Richie Hobson, co-founder of Ultra Rare, joins None of the Above to discuss.
As labor unrest continues to sweep the U.S. with strikes still underway in various industries and millions of workers quitting in September, Starbucks workers in Buffalo, N.Y., are close to voting on potentially unionizing their own workplaces. President of Northern Virginia AFL-CIO Virginia Diamond spoke to Cheddar's News Wrap about what the organizing workers are looking for from the coffee chain in terms of benefits and protections.
Ballots have been sent to workers at three different Starbucks locations in Buffalo, NY to decide whether they will unionize for the first time ever. Wilma Liebman, former Chair of the National Labor Relations Board and Michelle Eisen from the Starbucks Workers United Organization, which is behind this vote, joined Cheddar to discuss.
With transportation-based companies generating plenty of buzz recently, Cheddar News spoke with Hertz interim CEO Mark Fields about his company relisting on the Nasdaq, WheelsUp CEO Kenny Dichter about his company's historic Q3 earnings report, and Lime CEO Wayne Ting about his company's plans to go public.
Earlier this week, New York's gaming commission approved nine mobile sports platforms to operate in the market, but each respective sportsbooks' revenue will be taxed at 51%, tied for the steepest rate in the country. Eben Novy-Williams, sports business reporter for Sportico, joins Cheddar News' Closing Bell where he breaks down the challenge sportsbooks face to be profitable in the region.
Rich Rosenblum, Co-Founder and President of crypto trading firm GSR, joins Cheddar News' Closing Bell, where he explains why investors are rushing to Ethereum and breaks down the advantages it holds over other digital assets.
Earnings season continues in the week of November 15-19, with results on tap from Walmart, Home Depot, Lowe's, Target, and more. New economic data on Tuesday will provide a deeper look at the retail space when the Commerce Department releases October retail sales numbers, following this week's hot inflation data. Plus, President Biden is set to visit GM's electric vehicle factory in Michigan, where he is expected to formally introduce the plant's grand opening.
On this episode of 'Your Future Home', Chip Wade, Emmy Award-winning HGTV Host, breaks down all the ways you can avoid breaking the bank on energy costs this holiday season, especially when it comes to outfitting your home with smart tech; Dr. Wendy Osefo, Entrepreneur, Professor & Cast Member of Bravo's 'Real Housewives of Potomac', discusses her popular new Onyi Home Essentials line and how ideas of family and legacy helped shape it; Cheddar breaks down everything you need to know about how to determine your non-negotiables when purchasing a house.
