*By Carlo Versano*
While the television industry rapidly consolidates and cord-cutting spreads, Sling TV envisions a future where bundles are things of the past, and customers watch programming on an "à la carte" basis.
Warren Schlichting, the company's EVP and group president, spoke to Cheddar on Monday from Denver Startup Week about the ever-changing media landscape.
"I don't want to pay for things I'm not watching," he said, channeling the mantra of the 2.3 million cord-cutters who make up Sling's customer base.
Sling, an OTT service owned by Dish ($DISH), recently [expanded](https://www.broadcastingcable.com/news/nielsen-in-deal-to-provide-digital-ad-ratings-for-sling-tv) a partnership with ratings firm Nielsen to digitally measure ad campaigns that run on the service. Advertisers on traditional television have long relied on Nielsen's famously complex ratings metrics, while OTT allows for a more targeted approach.
"Nielsen is the currency of linear television," said Schlichting, noting that the partnership will help Nielsen ratings become the "currency" for streaming as well.
Sling's customer base still pales in comparison to that of a major cable provider. But the metric that matters is growth, Schlichting said.
It's no secret that cable growth is slowing ー see Comcast's ($CMCSA) Sky deal as evidence ー while streaming is on the rise.
One of the business challenges with an OTT service like Sling has been the unpredictability of user patterns ー unbound by long-term contracts, customers tend to leave, come back, then repeat. It's a new kind of consumer who follows the content. Schlichting said that is precisely why Sling has expanded its offerings to include pay-per-view and VOD products.
"There's all sorts of ways you interact with Sling," he said.
According to a [study](https://www.emarketer.com/content/more-than-half-of-us-consumers-watch-subscription-ott-video-2018) by eMarketer last month, cord-cutting will grow by 33 percent this year, and the number of people who subscribe to at least one OTT service will rise to just over half the U.S. population. There's still about [90 million](https://www.recode.net/2018/1/23/16857600/netflix-hulu-cable-streaming-tv-movies-david-letterman-chart) Americans who pay $100 a month or so for cable ー all potential Sling customers, in Schlichting's estimation.
"We like our chances," he said.
For full interview [click here](https://cheddar.com/videos/sling-tv-eyes-more-targeted-advertising-with-nielsen).
Chinese regulators are reportedly behind China-based ride-hailing company DiDi exiting from the New York Stock Exchange, just days after listing earlier this year. The regulators stated prior that DiDi had not received the necessary clearances to list in the states. Gordon Chang, Asian affairs expert, joined Cheddar to break down what the delisting says about the relationship between nations. "This really strikes me as an attempt to really to force a decoupling of China and the U.S. in the financial markets," Chang said.
Hologram communication platform maker PORTL is looking to take communication to the next level. Founder and CEO David Nussbaum joined Cheddar to talk about the company's recent $12 million Series A funding round that will be used to bring the concept of holoportation to market. Nussbaum noted his hologram technology is just not comparable to augmented reality or virtual metaverses because the image projection is happening in real-time and in actual reality. "Well, unlike VR or AR, we're 'R.' We're real. You don't need a headset. You don't need wearables. You don't need to download anything. It's incredible," he said.
Wikipedia founder Jimmy Wales stopped by Cheddar's "Between Bells" to talk about his Birth of Wikipedia auction at Christie's putting two items linked to the origins of Wikipedia up for sale. On the auction block are his original strawberry iMac that was used to create the long-running online encyclopedia and what Wales described as an interactive NFT of his first Wikipedia edit rather than a static image. "Once it's been sold, the owner can turn it on, and anyone can edit the page and it will be reflected in the NFT," he said.
On this episode of Your Future Home, Carmine Satabella, Interior Designer & Television Host, joins to break down how to get the most out of your winter decor this year and basic kitchen fundamentals that go a long way; Max Child, CEO and co-founder of Volley, discusses the rise of voice games and how tech is continuing to change smart homes; Cheddar breaks down everything you need to know about how to start flipping homes.
China-based DiDi is delisting from the New York Stock Exchange after Chinese officials reportedly asked the ride-hailing company to do so. It will instead list on the Stock Exchange of Hong Kong.
U.S. Futures were pointing to a higher open to round out the week despite a miss on the November Jobs Report, which showed slower job growth than expected-- and as the omicron variant continues to spread across the country. Patrick Healey, Founder & President at Caliber Financial Partners joined Cheddar's Opening Bell to discuss.
It's a mixed bag for the November jobs report. Hiring slowed last month as employers only added 210,000 jobs, massively missing the estimate of 550,000. But there was one bright spot: the unemployment rate fell to 4.2%, with the number of unemployed people dropping to 6.9 million. Both of those numbers are considerably down from their highs at the end of the 2020 recession. Heather Boushey, a member of President Biden's Council of Economic Advisers, joined Cheddar to discuss the report and the state of the country's ongoing economic recovery.
