*By Carlo Versano*
Slack, the popular workplace communication tool, is now valued at more than $7 billion.
The company announced Tuesday it closed a new $427 million funding round, making it one of the most valuable privately held tech start-ups ー and strengthening its position against tech titans like Microsoft, Google, and Cisco, all of which have their own enterprise products competing in the space.
San Francisco-based Slack, which allows members to talk in private chats and group channels, [said in a blog post](https://slackhq.com/slack-raises-series-h-round-of-financing-from-new-investors) it would use the capital investment to grow its business, which now has more than 8 million daily active users and 70,000 organizations paying for access.
The new valuation, up almost 40 percent from the $5.1 billion it was worth last year, makes Slack more valuable than Vice Media, fintech firm Robinhood, and online sports marketplace Fanatics, according to CBInsight's [Global Unicorn Club](https://www.cbinsights.com/research-unicorn-companies).
The funding round was led by General Atlantic and Dragoneer Investment Group and included T. Rowe Price, Wellington Management, Baillie Gifford and Sands Capital. Last year, Slack got a $200 million cash infusion from [Softbank's Vision Fund](https://www.recode.net/2017/9/18/16324754/softbank-slack-investment), the massive venture capital fund that has pumped billions into some of the most high-profile unicorns in Silicon Valley. It's raised more than $1 billion to date.
Brenda LaManna, founder and president of Damselfly Flowers, and Warren Schorr, senior vice president with Crayola, joined Cheddar News to discuss how and why the famous Crayon company is launching an online flower business.
Ed Egilinsky, managing director and head of sales and distribution and alternative with Direxion, joined Cheddar News to discuss how short-term traders are preparing for any forward-looking guidance from the Federal Reserve about any potential rate hikes. Egilinsky also discussed how traders are looking at the overall banking sector for the short-term.
Mark Spoonauer, global editor-in-chief with Tom's Guide, joined Cheddar News to get a sneak peek at some of Apple's new products that are set to be released to the general public, including the iPhone 15 and Apple Watch.
Kraft Heinz said Tuesday it's recalling more than 83,000 cases of individually-wrapped Kraft Singles American processed cheese slices because part of the wrapper could stick to the slice and become a choking hazard.
California regulators on Tuesday ordered one of the country’s oldest bottled water brands to stop using some of the natural springs it has relied on for more than 100 years to market its products throughout the western U.S.