An FBI probe reignited the debate over whether collegiate basketball players should be compensated. But Big East Commissioner Val Ackerman has one suggestion that could fix the issue: let top athletes go to the NBA straight out of high school.
“I think that if these top players can start earning those big dollars more quickly, that would be an instant correction,” she said Wednesday. “And that would help, as well, in the kinds of issues that were surfaced in this criminal investigation.”
Her argument echoes the sentiment of ACC Commissioner John Swofford, who on Tuesday told Cheddar there should not be a pay-for-play system in college sports.
The statements come as the federal government investigates recruiting agents and more than 20 Division I schools for giving players under-the-table bonuses or other perks, violating NCAA rules.
Some say that the NCAA, which generated more than $1 billion in revenue in the year ending in [August 31, 2017](http://www.ncaa.org/sites/default/files/2016-17NCAAFin_FinancialStatement_20180129.pdf), should pay student athletes. But Ackerman told Cheddar that players get other kinds of compensation.
“I was a student athlete at the University of Virginia. I got my education paid for, we didn’t make any money,” she said. “There’s a quid pro quo that I don’t think gets talked about enough.”
For the full interview, [click here](https://cheddar.com/videos/the-big-east-tournament-returns-to-madison-square-garden).
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
