Skiers dressed up as Santa Claus participate in the annual Santa Sunday charity fundraiser skiing event at Sunday River Ski Resort in Newry, Maine on December 8, 2019. - Money raised goes towards the River Fund Charity, a non-profit organization that supports youth education and recreation. (Photo by Joseph Prezioso / AFP) (Photo by JOSEPH PREZIOSO/AFP via Getty Images)
Santa is back to “sleighing” it on the ski slope.
More than 230 skiing and snowboarding Kris Kringles took to a western Maine resort on Sunday to raise money for charity.
The jolly ol’ St. Nicks took a break last year because of the global pandemic. But they returned to kick off the ski season in full holiday garb, including white beards, red hats and red outfits.
A sea of red Santa suits descended the mountain, carving wide turns as their beards fluttered in the icy wind. At least one green-costumed Grinch snuck his way into the mix, disguised in Santa’s coat and hat.
The event took place in the western Maine town of Newry, home to the Sunday River Ski Resort, the state’s busiest.
Before dashing through the snow, the Santas must all donate a minimum of $20, which helps support local education and recreation programs. The event raised several thousand dollars for the Sunday River Community Fund, a local charity.
Capitol Hill has a fox problem. And that’s not the lead-in to a joke. Rep. Ami Bera, D-Calif., learned firsthand Monday evening while walking to the Capitol for votes.
Two of naturalist Charles Darwin’s notebooks that were reported stolen from Cambridge University have been returned, two decades after they disappeared.
Ukraine President Volodymyr Zelenskyy makes a heartbreaking plea to the U.N. Security Council, so much Elon Musk news, and an actual fox attacks a lawmaker this time. Here is all the news you Need2Know for Wednesday, April 6, 2022.
Mattel’s Hot Wheels 2022 Legend Tour will be coming to New York City after a tour of 14 countries and five continents. The company is also launching Hot Wheels into the NFT space with the Hot Wheels Garage allowing users to customize digital cars. Richard Dickson, president and COO of Mattel, joined Cheddar News to talk about the tour and the efforts the iconic brand is taking to stay relevant in the digital age. "I think as you look at what's successful brands and toy brands in particular in this particular chapter are going to be about nostalgic brands that have longevity," he said. "We're generational in the context of our portfolio."
The pandemic has seen a historic shift in brand loyalty.
Since the beginning of COVID-19, more than 75% of shoppers have changed their buying habits, and 39% have switched brands or retailers entirely, as inflation and supply shortages have forced them to rethink their purchases, according to McKinsey. Barbara Connors, VP of Commercial Insights at 84.51°, breaks down this shift in brand loyalty and how brands are adapting to it.
Despite headwinds from COVID-19, Omni Hotels and Resorts has been able to stay on track, with many new properties in the works. The hotel and resorts chain has also seen a 50% uptick in revenue across all of its locations compared to its levels in 2019. Peter Strebel, President & CEO of Omni Hotels & Resorts, joined Cheddar to talk about how Omni was able to emerge from the pandemic stronger than ever, and give insight into the expected summer travel surge.
April is World Autism Month. Pamela Dixon, director of clinical services and inclusion at Autism Speaks, joins Cheddar News to discuss the importance of supporting people with autism this month and beyond.
Netflix has created a listing of movies, each around 90 minutes long, to appease users who might be looking for less of a time sink. This comes after a recent SNL sketch featuring Pete Davidson pleading for more "Short A** Movies" in a rap song.
