Santa is back to “sleighing” it on the ski slope.

More than 230 skiing and snowboarding Kris Kringles took to a western Maine resort on Sunday to raise money for charity.

The jolly ol’ St. Nicks took a break last year because of the global pandemic. But they returned to kick off the ski season in full holiday garb, including white beards, red hats and red outfits.

A sea of red Santa suits descended the mountain, carving wide turns as their beards fluttered in the icy wind. At least one green-costumed Grinch snuck his way into the mix, disguised in Santa’s coat and hat.

The event took place in the western Maine town of Newry, home to the Sunday River Ski Resort, the state’s busiest.

Before dashing through the snow, the Santas must all donate a minimum of $20, which helps support local education and recreation programs. The event raised several thousand dollars for the Sunday River Community Fund, a local charity.

Share:
More In Culture
Sony Responds to Microsoft, Acquires Bungie for $3.6B as M&A Activity Heats Up
The gaming industry has seen multiple large scales deals this month alone, including Microsoft's megadeal for Activision Blizzard. And, seemingly in response, rival Sony, picked up Bungie for $3.6 billion, a studio once owned by both Microsoft and Activision. The sector is reportedly on track to spend $150 billion on mergers and acquisitions just this year alone, a record-breaking total, according to investment firm Drake Star Partners. Michael Metzger, a partner at the firm specializing in technology, media, and communications, joined Cheddar to discuss the flurry of deals in the gaming space and what might be behind the hot M&A activity.
Northeast Recovering From Weekend Snow Storm
A powerful winter storm hit the Northeast over the weekend leaving 100,000 New Yorkers in the dark as well as snowfall up to 30.9 inches in parts of Massachusetts. The nor'easter hit with blizzard conditions of wind speed and poor visibility.
Unpacking the Neil Young vs. Joe Rogan Vaccine Misinformation PR Crisis on Spotify
After classic rocker Neil Young demanded removal of his music from Spotify over vaccine misinformation coming from The Joe Rogan Experience podcast, the platform made the decision to take down Young's songs and continue supporting Rogan with whom they have an exclusive contract. The move touched off a firestorm of controversy, leading to responses from both the streaming service and the podcasting host. Evan Nierman, CEO of Red Banyan Crisis PR, joined Cheddar to break down the latest on the fracas. "I think when [Spotify] initially said, we're not going to be commenting on that, that was a silly move because guess what? They did end up commenting about it, and nine times out of 10, when an organization says they're not going to be issuing a comment, they ultimately do," Nierman noted.
China's Censorship of Hollywood
The 1999 cult classic "Fight Club" has been given a very different ending in China — and this time, the authorities win. Cheddar News speaks with Joan Solsman, senior media reporter at CNET who breaks down how China is using films for political messaging.
NFT Art Platform TRLab Raises $4.2 Million to Bridge Gap Between Traditional and Digital Art
NFT art platform TRLab recently raised $4.2 million in funding. TRLab launched just last year but says its platform focused on NFT curation and distribution is growing quickly. The company hopes to bridge traditional and digital art worlds and help artists explore NFTs as an emerging medium. TRLab co-founder and chairwoman Xin Li-Cohen and co-founder and CEO Audrey Ou joined Cheddar News' Closing Bell to discuss.
Load More