SACRAMENTO, CALIFORNIA - MARCH 05: Sir Mix-A-Lot performs during the V101 Freestyle Explosion Throwback Jam at Golden 1 Center on March 05, 2022 in Sacramento, California. (Photo by Tim Mosenfelder/Getty Images)
Sir Mix-A-Lot's iconic 1992 hit Baby Got Back has transcended decades and found new life thanks, in part, to Chex Mix.
The snack and cereal maker is bringing its bagel chip back to life after removing them from all of its bags in 2009. But to bring the chip back, the snackmaker leaned on Sir-Mix-A-Lot and his iconic hit to get the hype around its mini bagels buzzing.
"I've always worked in a place where I controlled everything. It was all me, my stuff. And these guys had some messages they needed put in rap form and they made sure that I got them done," Sir Mix-A-Lot told Cheddar News.
While the Chex remix of Baby Got Back starts off with the words "I like my Chex and I cannot lie," the rapper gave some insight into where he got the idea for the original song.
"The song was really about my frustration with the way African American females were presented in show business. They were always playing maids [or] the smart mouth neighbor on comedy shows," he said. "I think the beauty of Baby Got Back is that it made those sisters understand that somebody had their back in show business."
With a song that has remained fairly relevant for the better part of 30 years, Sir-Mix-A-Lot talked about what factors led to the life of the song lasting as long as it has.
"When people make a gigantic pop song, it's never intentional," he said. "It was banned while it was number one. Think about that. So it became the forbidden fruit, which gave it legs."
Jim Huether, CEO of Hyperice, joins Cheddar to discuss Hyperice's new employee mental health initiative, known as the Workplace Alliance, with 100-plus companies to combat the ongoing mental health crisis and how they're taking a hands-on, data-driven approach to the mental health crisis.
Spotify has announced its official Songs of the Summer predictions. Lea Palmieri, a Spotify trend expert and podcast host, joined Cheddar News to break down the acts who made the cut and how. “It's a mix of streaming data charts and also our global curation team," she said. "They're keeping an eye on all of the hottest music." While Harry Styles has recently topped the Spotify charts, Palmieri also addressed the "Feral Girl Summer" trend, which she described as going "moderately wild, having fun, enjoying yourself."
Catching you up on today's top entertainment stories with a recap from the 75th Annual Tony Awards, including red carpet interviews and Jennifer Hudson receiving her EGOT, and "Jurassic World: Dominion" topping the box office.
The Tony Awards made its sensational return to Radio City Music Hal for the first time since 2019. 'A Strange Loop' stole the show, winning Best Musical while Adrianna Debose hosted in the most spectacular way possible. Cheddar News was joined by Broadway Reporter Leigh Scheps to break down the 75th Annual Tony Awards.
U.S. stocks closed Thursday at their lowest levels of the trading day, as investors continue to eye inflation ahead of the May CPI report out Friday. Art Hogan, Chief Market Strategist for National Holdings, joins Cheddar News' Closing Bell to discuss.
U.S. stocks closed Friday at session lows after May CPI data showed inflation in the U.S. has not peaked and is still rising rapidly. For the week, the S&P fell 5.06%, the Dow lost 4.58%, and the Nasdaq dropped 5.60%, marking the worst week since January for all three major indexes. Mike Zigmont, Head of Trading and Research at Harvest Volatility Management, joins Cheddar News' Closing Bell to discuss.
Benefits brokerage, Nava Benefits, raised $40 million in a Series B round. Nava says it's on a mission to fix healthcare, one benefits plan at a time. The startup is working to bring benefits to small business that are normally available to only Fortune 500 companies. Brandon Weber, Co-Founder and CEO of Nava Benefits, joined Cheddar News' Closing Bell to discuss.
Auction house Christie's will be presenting "Legacy of the GOAT," which will include a rare Michael Jordan signed rookie card and sneakers. Caitlin Donovan, the vice president of Christie's handbags and accessories department. joined Cheddar News to discuss the special memorabilia selection for the NBA great. "He's been a global phenomenon, so he's really shaped '90s culture and streetwear culture," she said. "And we see bidders from every pocket in the world."
Kona Brewing Co., pro surfer Anna Gudauskus, and surf photographer Sarah Lee are embarking on an 1,500+ mile beach cleanup down the East Coast. Gudauskus and Lee join Cheddar News to discuss the initiative.
