Sir Mix-A-Lot's iconic 1992 hit Baby Got Back has transcended decades and found new life thanks, in part, to Chex Mix.
The snack and cereal maker is bringing its bagel chip back to life after removing them from all of its bags in 2009. But to bring the chip back, the snackmaker leaned on Sir-Mix-A-Lot and his iconic hit to get the hype around its mini bagels buzzing.
"I've always worked in a place where I controlled everything. It was all me, my stuff. And these guys had some messages they needed put in rap form and they made sure that I got them done," Sir Mix-A-Lot told Cheddar News.
While the Chex remix of Baby Got Back starts off with the words "I like my Chex and I cannot lie," the rapper gave some insight into where he got the idea for the original song.
"The song was really about my frustration with the way African American females were presented in show business. They were always playing maids [or] the smart mouth neighbor on comedy shows," he said. "I think the beauty of Baby Got Back is that it made those sisters understand that somebody had their back in show business."
With a song that has remained fairly relevant for the better part of 30 years, Sir-Mix-A-Lot talked about what factors led to the life of the song lasting as long as it has.
"When people make a gigantic pop song, it's never intentional," he said. "It was banned while it was number one. Think about that. So it became the forbidden fruit, which gave it legs."
The top entertainment headlines for February 23, 2023.
Cheddar News' Shannon LaNier spoke with Meredith Maskara, CEO of the Girl Scouts of Greater New York, about what it takes to run of the largest Girl Scouts organizations in the country and the only one that is 100 percent urban. The group serves 25,000 girl with the support of 3,000 volunteers. Maskara gave viewers a sneak preview of the cookies soon to be available across the city.
Seattle has become the first U.S. city to ban caste discrimination, which has directly affected those whose ancestors come from some southeastern Asian countries. Cheddar News explains what that means.
Dianne Gordon of Michigan saw her life change after finding a zip lock bag with $15,000, but not in the way that you would expect.
Spotify is launching a new AI-powered feature called "DJ."
The world's longest skating rink faces its first shutdown in 52 years because of climate change.
Paul McCartney and Ringo Starr will record on a new album with The Rolling Stones, according to Variety.
Seattle became the first city to ban discrimination based on caste.
Alfred Edmond Jr., Senior Vice President & Executive Editor-at-Large at Black Enterprise, joins Cheddar News to discuss how the media landscape has shifted for young and upcoming black talent in the industry.
Movie studio A24 is auctioning off props from the hit film Everything, Everywhere All At Once to raise money for laundry workers, asian mental health, and transgender rights.
