Side-Stepping the Fake Follower Problem with SocialRank's New Tool
In the new era of digital marketing, brands and influencers are scrambling to pile up as many followers as they can, but not all followers are created equal. The quality of followers is in focus now more than ever after a revealing report from The New York Times put the spotlight on the fake follower problem. Alex Taub, Co-Founder & CEO of SocialRank, an online service that enables users to identify, organize, and manage their followers on Twitter and Instagram, was with us to discuss how brands can optimize engagement.
SocialRank just launched a new tool, SocialRank for Content, which let's customers know why a specific post did so well, by analyzing its engagement. Taub explained how this will help brands improve their social media performance. The new product will enable brands and agencies the ability to drop in a tweet or post and generate a SocialRank report based on who has engaged with it.
Comment management on Instagram is a challenge for brands and public figures. SocialRank for Content on Instagram is focused on helping these brands so that they can filter and sort through the comments based on what the accounts said, how big their audience is, and a number of other things. Taub said the company is also working on a tool for finding fake followers.
An independent watchdog within the IRS reports that while taxpayer services have vastly improved, the agency is still too slow to resolve identity theft cases. And National Taxpayer Advocate Erin Collins says those delays are “unconscionable.” Erin M. Collins said in the report released Wednesday that overall the 2024 filing season went smoothly, though IRS delays in resolving identity theft victim assistance cases are worsening. It took nearly 19 months to resolve self-reported identity theft cases as of January, and Wednesday's report states that now it takes 22 months to resolve these cases.
Amazon.com Inc. surpassed $2 trillion in market value for the first time in afternoon trading on Wednesday. The push higher for Amazon’s stock market valuation comes a little more than a week after Nvidia hit $3 trillion and briefly became the most valuable company on Wall Street. Nvidia’s chips are used to power many AI application and its valuation has soared as a result. Amazon has also been making big investments in AI as global interest has grown in the technology. Most of the company’s focus has been on business-focused products.
Climate change doesn’t just mean more extreme weather – it also leads to billions of dollars in lost productivity, tourism, and stresses infrastructure.
It’s an annual tradition: the Fed’s banking ‘stress test.’ A year after the regional banking crisis, there are good reasons to make sure they’re prepped.
Summer is upon us, which means weddings, trips overseas, and trips to see Taylor Swift. Avoid a “Cruel Summer” with these budget-friendly tips and tricks.
