Side-Stepping the Fake Follower Problem with SocialRank's New Tool

In the new era of digital marketing, brands and influencers are scrambling to pile up as many followers as they can, but not all followers are created equal. The quality of followers is in focus now more than ever after a revealing report from The New York Times put the spotlight on the fake follower problem. Alex Taub, Co-Founder & CEO of SocialRank, an online service that enables users to identify, organize, and manage their followers on Twitter and Instagram, was with us to discuss how brands can optimize engagement. SocialRank just launched a new tool, SocialRank for Content, which let's customers know why a specific post did so well, by analyzing its engagement. Taub explained how this will help brands improve their social media performance. The new product will enable brands and agencies the ability to drop in a tweet or post and generate a SocialRank report based on who has engaged with it. Comment management on Instagram is a challenge for brands and public figures. SocialRank for Content on Instagram is focused on helping these brands so that they can filter and sort through the comments based on what the accounts said, how big their audience is, and a number of other things. Taub said the company is also working on a tool for finding fake followers.

More In Business

Big Business This Week: Whatever happened to free markets?

America during Donald Trump’s presidency has embraced interventionist economic policy in a way not seen since FDR’s New Deal.

How DC is bringing the box office success of its films to its comics

Movie studios are comfortable digging through comic bins for hot new intellectual property, but they are not comfortable returning the favor and sharing th

The Fed, Big Tech, and What’s Next: Can Markets Find Their Footing?

Chris Versace, CIO at Tematica Research and portfolio manager for TheStreet Pro, joins from the NYSE to break down the Fed’s latest move and Big Tech’s earnings

Politics and the Price of Groceries: Snap Benefits Caught in the Shutdown Crosshairs

Sabrina Siddiqui, National Politics Reporter at The Wall Street Journal, joins to break down the SNAP funding delays and the human cost of the ongoing shutdown.

Box Office Glow-Up: How Anime Is Outshining Hollywood Hits

Paul Dergarabedian, Senior Media Analyst at Comscore, joins to break down the anime boom at the box office and what it means for the future of film.

The Future of Crime Solving: Longeye’s AI Workspace for Investigators

AI is reshaping investigations. Longeye CEO Guillaume Delepine shares how their AI workspace empowers law enforcement to uncover insights faster and smarter.

From Rates to Rent: Inside the Real Estate Rollercoaster

Frances Katzen, Managing Director at Douglas Elliman, joins to break down shifting housing trends, buyer behavior, and what’s next for real estate.

Rate Cut Reaction: Inside the Fed’s 25-Point Move and What Comes Next

Stephen Kates, Financial Analyst at Bankrate, joins to discuss the Fed’s 25-basis-point rate cut, inflation risks, and what it all means for consumers and marke

Inside Big Tech’s Earnings: How Alphabet, Amazon & Microsoft Stack Up

Big tech earnings take center stage as investors digest results from Alphabet, Meta, Microsoft, Amazon, and Apple, with insights from Gil Luria of D.A. Davidson

The Compliance Revolution: Closing the Risk Blind Spots with a 360-Degree Strategy

Goutam Nadella, Chief Product Officer at Smarsh, discusses the 360-degree view of risk in the context of compliance.

Load More