Facebook’s Lindsey Shepard stands by the company’s latest news feed update, despite reports that users are sharing less about themselves on the platform.
“We actually send out thousands of surveys, really every single week, to hear from our community about things that are working for them, things that they love, and also things that honestly, we can be doing better,” the company’s Director of Product Marketing for News Feed, told Cheddar.
“What we’ve heard from people is that when they’re interacting with friends and family, when they’re having those thoughtful discussions and conversations, that feels like time well spent,” Shepard said.
The changes announced last week de-prioritize posts from publishers and brands in an effort to increase user engagement. While Facebook argues only pages with low engagement will be impacted, some outlets fear alienation, with the company even admitting users will spend less time on the platform.
The move may seem ironic given Facebook's recent push to get publishers to invest more heavily on content. But Shepherd isn't worried.
“What’s good for people, and what makes people really enjoy their Facebook experience, is really good for anyone that’s leveraging Facebook for their business."
For full interview [click here](https://cheddar.com/videos/facebooks-lindsey-shepard-talks-the-news-feed-reboot).
Smoke from Canadian wildfires poured into the U.S. East Coast and Midwest on Wednesday, covering the capitals of both nations in an unhealthy haze, holding up flights at major airports and prompting people to fish out pandemic-era face masks.
Be Well: Full Body Beach Workout Routine
Be Well: How Blood Tests Can Determine Your Body's Biological Age
Be Well: How Therapy Sessions Can Boost Your Mental Health
Experts are warning about a new Covid-19 wave as 14 of New York City's wastewater treatment plants showed high levels of the disease in the past week.
Canada is dealing with a series of intense wildfires that have spread from the western provinces to Quebec, with hundreds of forest fires burning. The smoke has traveled into the United States, resulting in a number of air quality alerts issued since May.
Be Well: How to Identify PTSD Warning Signs and Help With Triggers
Clinical trials of Moderna and Merck’s experimental cancer vaccine showed results in reducing the spread of the most deadly form of skin cancer.
Women often use hormone therapy to relieve hot flashes and other menopause symptoms — and new research suggests patches or creams may be safer for their blood pressure than pills.
The cause of global warming is showing no signs of slowing as heat-trapping carbon dioxide in Earth’s atmosphere increased to record highs in its annual Spring peak, jumping at one of the fastest rates on record, officials announced Monday.
