Should Publishers Worry About Facebook's New News Feed?
Facebook’s Lindsey Shepard stands by the company’s latest news feed update, despite reports that users are sharing less about themselves on the platform.
“We actually send out thousands of surveys, really every single week, to hear from our community about things that are working for them, things that they love, and also things that honestly, we can be doing better,” the company’s Director of Product Marketing for News Feed, told Cheddar.
“What we’ve heard from people is that when they’re interacting with friends and family, when they’re having those thoughtful discussions and conversations, that feels like time well spent,” Shepard said.
The changes announced last week de-prioritize posts from publishers and brands in an effort to increase user engagement. While Facebook argues only pages with low engagement will be impacted, some outlets fear alienation, with the company even admitting users will spend less time on the platform.
The move may seem ironic given Facebook's recent push to get publishers to invest more heavily on content. But Shepherd isn't worried.
“What’s good for people, and what makes people really enjoy their Facebook experience, is really good for anyone that’s leveraging Facebook for their business."
For full interview [click here](https://cheddar.com/videos/facebooks-lindsey-shepard-talks-the-news-feed-reboot).
Jeff Bezos' space travel company Blue Origin is under fire after a group of 20 current and former employees signed a letter to the FAA claiming safety violations that were detailed along with accusations of sexual harassment.
Futures rebounded this morning in reaction to positive news from Merck that its covid-19 treatment pill is 50 percent effective at preventing hospitalizations and death. It comes after a rocky month on Wall Street, which saw all the major averages post their worst months in over a year. Chris Vecchio, Senior Analyst, at DailyFX joined Wake Up with Cheddar for more.
The FAA has completed its investigation of Virgin Galactic’s Unity 22 test flight on July 12 after the aircraft flew out of protected airspace on its descent back to Earth. Virgin Galactic has been given the green light to resume flights but must request a larger share of protected airspace for future missions.
YouTube is working to ensure that fake news surrounding COVID-19 vaccines, or any other vaccine, is removed from the platform. The media giant has begun wiping videos related to conspiracies, vaccine testimonies, and other content that says approved vaccines are dangerous.
All eyes are on the Atlantic Ocean as Category 4 Hurricane Sam strengthens and inches closer to the mainland. While meteorologists don’t expect the storm to make landfall, intense rip currents for coastal states are expected.
