Sneaker-heads often obsess over the newest products and exclusive offerings. Which is why Nike, Snapchat, and Shopify partnered for a one-of-a-kind sneaker drop.
Satish Kanwar is the VP of Product for Shopify. He explains that this venture was extremely successful for all three partners. The Air Jordans were sold out quickly, Snapchat engagement was high, and Shopify saw seamless and swift retail.
Kanwar thinks that the future of shopping will continue to expand on social channels. Shopify already partners with Facebook, Pintrest, and Snapchat.
Fans have pushed the Fisher-Price Corn Popper into the National Toy Hall of Fame, elevating it from perpetual finalist to 2023 inductee, alongside baseball cards, Cabbage Patch Kids and NERF foam toys, the Hall of Fame announced Friday.
Elaine Low, staff writer with The Ankler, joined Cheddar News to break down the latest deal with the studios, why it was such a tough negotiation, and what lies ahead.