It was a thrilling finish for American snowboarder Shaun White. The athlete made history Tuesday night by becoming the first snowboarder to win three Olympic gold medals. USA Today sports reporter A.J. Perez weighs in on the significance of this moment.
"He's grown up before our eyes," says Perez about White. In his gold medal-winning ride, White scored back-to-back 1440s, four full aerial revolutions, which is a combination he reportedly had never even completed prior to Tuesday night.
"He's still the best in the sport," says Perez. "If he comes back in four years, I wouldn't be surprised."
At the press conference following his win, White faced questions over allegations of sexual misconduct from reporters. White dodged questions by saying he was "here to talk about the Olympics, not gossip."
Perez notes that White went on The Today Show after the presser and apologized for the gossip comment.
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
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Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
These are the headlines you Need 2 Know.
After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
These are the headlines you Need 2 Know.
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
Canadian Foreign Minister Chrystia Freeland is headed to Washington to continue trade negotiations with the U.S. On Monday, Mexico and the United States agreed to terms for a new trade deal.
Electronic Arts is canceling three qualifier events for its 'Madden NFL 19' tournament in the wake of Sunday's deadly shooting in Jacksonville, Florida. The company says it will conduct a review of safety measures to ensure the security of competitors and spectators.
And Kathy Ireland, Chairman Emeritus and Chief Brand Strategist at Level Brands, joins Cheddar after ringing the Opening Bell Tuesday morning. She talks about what has driven the recent success of Level Brands, a brand management and licensing company.
Nick Fullerton, CEO of SportsETFs, has created an ETF that includes companies partnering with pro leagues and teams as an indirect play on the popularity of team sports.
