Shark Week is back and fans can bite into a new lineup of shows featuring some of the fiercest ocean predators.

“We’re really excited about this year because this year we brought the bar even higher,” Joe Romeiro, a shark expert and underwater cinematographer, told Cheddar. “There is going to be some really exciting content.”

Advanced technology will give audiences an unprecedented viewing experience, which will feature shots from fin cameras and hidden underwater lenses, said Romeiro, who has filmed for Shark Week for nearly a decade. “The camera technology gets better and better every year.”

“People will see something there that they have never seen before,” said Romeiro.

Programming will include shows on great white sharks' feeding zones in Baja, California, a search for the supposedly extinct Pondicherry shark, and a feature on the predatory skills of Mako sharks, among several others.

During Shark Week this year, Discovery ($DISCA) and several other brands are partnering with Oceana — an ocean conservationist organization founded in 1999 — to combat the global trade of shark fins.

Amazon ($AMZN), for instance, will donate $1 for every hour of Shark Week streamed on the company’s Fire devices to the Discovery Oceana Shark Fund. Great Clips too will donate $1 for every download of its app.

Discovery and Vans also teamed up to introduce a new shoe line in honor of Shark Week, from which a portion of the proceeds will be donated to the nonprofit.

Now in its 31st year, the annual week of shark-centric programming kicked off on Discovery Channel on Sunday and will air through August 4. Last year, nearly 35 million people tuned in to watch Shark Week.

Shark Week "returns with bigger sharks and even bigger bites," Discovery said in a blog post, adding that the network "will leave no shark fan behind, bringing the Shark Week experience to viewers across digital and social media platforms."

Share:
More In Culture
Actress Sophia Bush on 'Good Sam,' Conservation & Possibility of 'One Tree Hill' Reboot
Sophia Bush has a lot going on these days. She plays the title role in a new CBS medical drama, "Good Sam," which premieres onJanuary 5. She and former "One Tree Hill" co-stars Hilarie Burton-Morgan and Bethany Joy Lenz do a weekly podcast called "Drama Queens." Plus, she is working with Lenovo on a conservation initiative called Work for Humankind on Robinson Crusoe Island, off the coast of Chile. "I feel like I've been trying to convince big brands to do work like this forever, and Lenovo said, 'We're in!' And now this incredible conservation group and a local community will be supported by people who believe in purposeful travel, purposeful work," she told Cheddar.
Climate Change and its Impact on Weather Conditions
2021 has been a year filled with extreme weather conditions. Hundreds of thousands of people recently saw the effects of massive tornados that swept across six states. Now, experts say climate change could have played a major role. Jennifer Marlon, research scientist and lecturer at the Yale School of the Environment, joins Cheddar News to discuss.
Integrity Marketing Group Gifts $125 Million to its Employees
Integrity Marketing Group, nation's largest independent distributor of life and health insurance products, is showing its employees it cares. The company surprised its 5,500 employees with $125 million in cash payouts to those participating in the company's Employee Ownership Plan. Bryan Adams, CEO of at Integrity Marketing Group, and Steve Young, NFL Hall of Famer and chairman of the board at Integrity Marketing Group, join Cheddar News to talk about the announcement.
Pro Sports Scramble Over Covid-19 Omicron Variant
Anthony Tall, sports agent and president of Miracle Sports Agency, joins Cheddar News to talk about the challenges professional sports leagues are facing amid a surge in coronavirus cases across the U.S.
Pepsi Launches First-Ever NFT Collection
Todd Kaplan, Pepsi's Vice President of Marketing, joins Cheddar News to discuss the company's first-ever non-fungible token with its Pepsi Mic Drop genesis NFT collection.
Pricier Christmas Trees Reflect Great Recession-Related Supply, COVID Pressures
This year, consumers might not be as surprised by what's under their trees as by the trees themselves. Despite a tighter market for trees, Stew Leonard's was able to secure its entire stock of Christmas trees from a supplier in Quebec. But some prices jumped this year as a result of increased costs for shipping and labor amid the COVID-19 pandemic. Cheddar's Chloe Aiello reports.
Why We Love to Celebrate The Joker
Dr. Travis Langley, Professor of Psychology at Henderson State University, joins Cheddar Reveals to discuss why the Joker is widely considered the best villain of all time and a prevailing figure in pop culture and provides insight into the psychological and cultural reasons we find him so fascinating.
Why The Joker is So Revered; Diversity & Inclusion Efforts Among the Superhero Community
On this episode of Cheddar Reveals, Dr. Travis Langley, Professor of Psychology, Henderson State University, discusses why the Joker is widely considered the best villain of all time and a prevailing figure in pop culture and provides insight into psychological and cultural reasons we find him so fascinating; Jonathan Gayles Professor and Chair, Department of Africana Studies at Georgia State University, dissects the diversity efforts in representations of superheroes and villains in comics and Hollywood films; Cheddar gets a look at Curiosity Stream's 'My Comic Shop Country.'
Inclusivity & Representation Among Superheroes
Jonathan Gayles Professor and Chair, Department of Africana Studies at Georgia State University, joins Cheddar Reveals to dissect the diversity efforts in representations of superheroes and villains in comics and Hollywood films.
Load More