Shark Week is back and fans can bite into a new lineup of shows featuring some of the fiercest ocean predators.
“We’re really excited about this year because this year we brought the bar even higher,” Joe Romeiro, a shark expert and underwater cinematographer, told Cheddar. “There is going to be some really exciting content.”
Advanced technology will give audiences an unprecedented viewing experience, which will feature shots from fin cameras and hidden underwater lenses, said Romeiro, who has filmed for Shark Week for nearly a decade. “The camera technology gets better and better every year.”
“People will see something there that they have never seen before,” said Romeiro.
Programming will include shows on great white sharks' feeding zones in Baja, California, a search for the supposedly extinct Pondicherry shark, and a feature on the predatory skills of Mako sharks, among several others.
During Shark Week this year, Discovery ($DISCA) and several other brands are partnering with Oceana — an ocean conservationist organization founded in 1999 — to combat the global trade of shark fins.
Amazon ($AMZN), for instance, will donate $1 for every hour of Shark Week streamed on the company’s Fire devices to the Discovery Oceana Shark Fund. Great Clips too will donate $1 for every download of its app.
Discovery and Vans also teamed up to introduce a new shoe line in honor of Shark Week, from which a portion of the proceeds will be donated to the nonprofit.
Now in its 31st year, the annual week of shark-centric programming kicked off on Discovery Channel on Sunday and will air through August 4. Last year, nearly 35 million people tuned in to watch Shark Week.
Shark Week "returns with bigger sharks and even bigger bites," Discovery said in a blog post, adding that the network "will leave no shark fan behind, bringing the Shark Week experience to viewers across digital and social media platforms."
Rob Dongoski, EY Food and Agriculture Leader, joins Cheddar News to discuss what advancements in tech will shape the future of food, and how we are going to see more and more personalization in the food system.
It's no secret tech giant Amazon has a mission of becoming a major player in sports media, and the company is poised to make progress on that goal in 2022. Amazon Prime Video will be the exclusive home to Thursday Night Football for the 2022-23 NFL season. In December, the New York Post reported that Amazon is in the beginning stages of developing studio sports programs, and hopes to soon have a full daily lineup of sports shows. Front Office Sports senior reporter A.J. Perez joined Cheddar News' Closing Bell to discuss.
Digital mental health company Little Otter recently announced it closed a $22 million Series A round. Little Otter was founded in 2020 by a mother-daughter team, which based the company on the idea that a child's mental health can only be addressed by treating the whole family through technology available to everyone. Little Otter CEO and co-founder Rebecca Egger and her mother, Little Otter Chief Medical and Scientific Officer and co-founder Dr. Helen Egger joined Cheddar News' Closing Bell to discuss.
Adi Robertson, senior reporter at The Verge, joins Cheddar News to break down the battle between two NFT collections by Phunky Ape Yacht Club and PHAYC that are selling plagiarized Bored Ape Yacht Club designs.
Covid-19 has changed the way we view wellness. Jillian Hughes, communications director of Mental Health America, joins Cheddar News to discuss breaking the stigma around mental health. Justin Davis, CEO and co-founder of Spectrum Labs, weighs in on how social media impacts our wellbeing. Lastly, Precision Nutrition CEO Timothy Jones advices us on what trends to watch in 2022.
On this episode of Cheddar Innovates: Founder of Unlimited Tomorrow breaks down how he is creating completely 3D printed prosthetics to make them more affordable, customizable, and accessible; Chief Technology Officer of Zebra Technologies explains what the future of collaboration between robots and humans may look like; A look at Curiosity Stream's 'Mystery of the Roman Skulls.'
According to a recent analysis from ProPublica and the Wall Street Journal an analysis of Facebook posts, internal company documents, and interviews reveal key evidence about the social media giant's role in January 6 insurrection. National Reporter at ProPublica Craig Silverman, joined Cheddar to discuss more.
