Shark Week is back and fans can bite into a new lineup of shows featuring some of the fiercest ocean predators.
“We’re really excited about this year because this year we brought the bar even higher,” Joe Romeiro, a shark expert and underwater cinematographer, told Cheddar. “There is going to be some really exciting content.”
Advanced technology will give audiences an unprecedented viewing experience, which will feature shots from fin cameras and hidden underwater lenses, said Romeiro, who has filmed for Shark Week for nearly a decade. “The camera technology gets better and better every year.”
“People will see something there that they have never seen before,” said Romeiro.
Programming will include shows on great white sharks' feeding zones in Baja, California, a search for the supposedly extinct Pondicherry shark, and a feature on the predatory skills of Mako sharks, among several others.
During Shark Week this year, Discovery ($DISCA) and several other brands are partnering with Oceana — an ocean conservationist organization founded in 1999 — to combat the global trade of shark fins.
Amazon ($AMZN), for instance, will donate $1 for every hour of Shark Week streamed on the company’s Fire devices to the Discovery Oceana Shark Fund. Great Clips too will donate $1 for every download of its app.
Discovery and Vans also teamed up to introduce a new shoe line in honor of Shark Week, from which a portion of the proceeds will be donated to the nonprofit.
Now in its 31st year, the annual week of shark-centric programming kicked off on Discovery Channel on Sunday and will air through August 4. Last year, nearly 35 million people tuned in to watch Shark Week.
Shark Week "returns with bigger sharks and even bigger bites," Discovery said in a blog post, adding that the network "will leave no shark fan behind, bringing the Shark Week experience to viewers across digital and social media platforms."
Digital medical care provider Pear Therapeutics rang the closing bell on the Nasdaq Friday and President and CEO Dr. Corey McCann, joined Cheddar to talk about how the company plans to grow the business of software-based therapeutics and how the first FDA authorized prescription digital therapeutics company will go about treating illnesses like insomnia and addiction. "These really are pieces of software. In many cases, they're apps and in the cases of our addiction products, these are based on something called cognitive behavioral therapy or CBT," he said. "These products change the patient's brain circuitry to help them be abstinent, to help them stay in treatment, and that's exactly what we see in randomized clinical trials and that's what we see in the real world." He also addressed the ongoing mental health crises brought on by the pandemic. **copy updated to remove IPO information as Pear Therapeutics went public in December**
James Tattersall, director of sales and marketing for Lake Nona Wave Hotel, talks about the hotel's initiatives to foster diversity and how these amenities champion inclusivity in the Orlando area.
Ben Armstrong, founder of Bitboy Crypto, joins Cheddar News to discuss Bitcoin's downward trend and what's next for crypto after protests in Kazakhstan cause crypto miners to shut down.
Jake Carbone, senior data analyst at InfluenceMap joins Cheddar News to talk about a new report by The Guardian and InfluenceMap that reveals how companies are creating fossil fuel ads designed to look like Google search results.
Desmond Howard, former NFL wide receiver and Modelo college football playoff ambassador, joins Cheddar News to talk about the Modelo sweepstakes honoring the 30th anniversary of his iconic punt return.
The highly transmissible omicron variant of COVID-19 has forced school districts nationwide to return to virtual instruction, but there remain concerns about the quality of education students are receiving online. Andy Bird, CEO of Pearson, an education publisher and assessment service provider, joined Cheddar's "Opening Bell" to talk about steps educators and parents can take to make the remote learning experience an easier one, noting that one of the biggest advantages teachers can have is flexibility. "You cannot take a rigid timetable that works in the analog world and replicate that in the digital world. You need to have flexibility. Asynchronous learning, I think, is a very important part," he told Cheddar.
On this episode of ChedHER: Chief Product Officer at Mathison breaks down how she's building tech to advance diversity, equity, and inclusion in the workplace; Co-Founder and CEO of Carewell.com explains how her platform is easing the pressures that come with caregiving; Founder and CEO of Mentor Agility discusses what goals business owners should set in the new year.
Bianca Padilla, Co-Founder and CEO of Carewell.com, joins ChedHER to discuss how her platform is easing the pressures that come with caregiving, and how she's breaking barriers for women in venture capital.
Elizabeth Spenko, Chief Product Officer at Mathison, joins ChedHER to discuss how she's building tech to advance diversity, equity, and inclusion in the workplace, and an outlook on DEI in 2022.
Julie Elledge, Founder and CEO of Mentor Agility, joins ChedHER to discuss what goals business owners should set in the new year, and what tools are out there for emerging entrepreneurs.
