Shark Week is back and fans can bite into a new lineup of shows featuring some of the fiercest ocean predators.
“We’re really excited about this year because this year we brought the bar even higher,” Joe Romeiro, a shark expert and underwater cinematographer, told Cheddar. “There is going to be some really exciting content.”
Advanced technology will give audiences an unprecedented viewing experience, which will feature shots from fin cameras and hidden underwater lenses, said Romeiro, who has filmed for Shark Week for nearly a decade. “The camera technology gets better and better every year.”
“People will see something there that they have never seen before,” said Romeiro.
Programming will include shows on great white sharks' feeding zones in Baja, California, a search for the supposedly extinct Pondicherry shark, and a feature on the predatory skills of Mako sharks, among several others.
During Shark Week this year, Discovery ($DISCA) and several other brands are partnering with Oceana — an ocean conservationist organization founded in 1999 — to combat the global trade of shark fins.
Amazon ($AMZN), for instance, will donate $1 for every hour of Shark Week streamed on the company’s Fire devices to the Discovery Oceana Shark Fund. Great Clips too will donate $1 for every download of its app.
Discovery and Vans also teamed up to introduce a new shoe line in honor of Shark Week, from which a portion of the proceeds will be donated to the nonprofit.
Now in its 31st year, the annual week of shark-centric programming kicked off on Discovery Channel on Sunday and will air through August 4. Last year, nearly 35 million people tuned in to watch Shark Week.
Shark Week "returns with bigger sharks and even bigger bites," Discovery said in a blog post, adding that the network "will leave no shark fan behind, bringing the Shark Week experience to viewers across digital and social media platforms."
Tire manufacturer Michelin is partnering with the popular video game "The Sims FreePlay" in order to meet teens where they are to promote driving safety. Michelin North America Chairman and President Alexis Garcin joined Cheddar News to discuss how the #GoldenGauge program integrates with the game. "If you're a gamer yourself or your kids, then while you're driving and moving on the application, you will find a Michelin billboard, and if you engage with that billboard, then you will get some advice about how tires are critical for your safety on the road," Garcin explained. *Updated with the full title of 'The Sims FreePlay' and a typo fix in the name of Alexis Garcin.*
The video game industry has come a long way from the first commercialized 3D video game in 1980, but it still has a long way to go. Video game creators have recently been called out for not having realistic Black hairstyles in their games and graphic artists are now taking matters into their own hands by creating The Open Source Afro Hair Library. Jovan Wilson, 3D artist and resident for The Open Source Afro Hair Library, joined All Hands to discuss.
Neil Young has come up with an ultimatum for Spotify: his music or Joe Rogan’s podcast. This comes over concerns that the podcast is spreading COVID-19 vaccine misinformation to its listeners. "The Joe Rogan Experience," which is exclusive to Spotify, is currently the number one streamed podcast on the platform.
The American Federation Teachers Union has announced its latest partnership with NewsGuard in efforts to help educators play a greater role in deciphering facts from fiction that students see online. They say the goal is to help students build critical-thinking skills while also teaching them the importance of media literacy. Executive Vice President of Partnerships at NewsGuard, Sarah Bandt, joined Cheddar to talk more.
Doctor Caroline Leaf has created a 21-day program, consisting of five simple, but mindful, steps designed to rid our minds of toxic thoughts, anxiety, and depression. This brain detox is scientifically proven to impact one's happiness and success. Doctor Caroling Leaf, neuroscientist, author, and speaker at Switch Your Brain, joins Cheddar News to discuss.
The memoir, "COMPROMISED: Counterintelligence and the Threat of Donald J. Trump", tells a familiar story from a bit of a different source: Peter Strzok himself, former FBI Counterintelligence Agents and Agency Veteran who spent most of his very long career investigating some of the most controversial inquiries, most notably in recent American history. Those inquiries were Hillary Clinton's email to even Trump Russia investigations. Former FBI Agent and Author of "Compromised" Peter Strzok, joined Cheddar to discuss more.
Foodable Labs data shows restaurants that started offering vegan options saw a 13% increase in traffic. According to this 2018 study, 51% of U.S. restaurants now offer vegan options, and we can expect that number to keep rising. This week, one plant-based, fast-casual restaurant celebrates the grand opening of their first brick-and-mortar store in New York City: PLNT Burger. Ben Kaplan, CEO of PLNT Burger, joins Cheddar News to discuss.
Commercial and residential buildings account for 13% of carbon emissions in the U.S., according to the EPA, and one company says it has a solution. Runwise says it has updated the boiler and heating systems of thousands of buildings, and that its technology not only lowers carbon output but also saves landlords money. Lee Hoffman, Co-Founder and COO of Runwise, joined Cheddar Climate to discuss.
Kirsten Jordan, real estate broker and star of 'Million Dollar Listing New York,' joins Cheddar News to talk about the state of New York City real estate, tips for homebuyers, and season 9 of the Bravo show.
No. 2 pencils or Scantron bubble sheets are a thing of the past for the SATs. Priscilla Rodriguez, head of college readiness assessment for the College Board, joined Cheddar News Wrap to talk about the modern overhaul of the college entrance exam. On top of the change to an all-digital format and shorter time limit, the latest iteration will feature updates to help with flexibility and security. "As we've built our own digital testing platform, the app the students will do this on, we built this with security at the core," Rodriguez said. "And, in going digital we can do something we can't do today, which is, give every student who's taking the SAT, let's say in a given day, even in a given room in a school, a different version of the SAT."
