Shark Week is back and fans can bite into a new lineup of shows featuring some of the fiercest ocean predators.
“We’re really excited about this year because this year we brought the bar even higher,” Joe Romeiro, a shark expert and underwater cinematographer, told Cheddar. “There is going to be some really exciting content.”
Advanced technology will give audiences an unprecedented viewing experience, which will feature shots from fin cameras and hidden underwater lenses, said Romeiro, who has filmed for Shark Week for nearly a decade. “The camera technology gets better and better every year.”
“People will see something there that they have never seen before,” said Romeiro.
Programming will include shows on great white sharks' feeding zones in Baja, California, a search for the supposedly extinct Pondicherry shark, and a feature on the predatory skills of Mako sharks, among several others.
During Shark Week this year, Discovery ($DISCA) and several other brands are partnering with Oceana — an ocean conservationist organization founded in 1999 — to combat the global trade of shark fins.
Amazon ($AMZN), for instance, will donate $1 for every hour of Shark Week streamed on the company’s Fire devices to the Discovery Oceana Shark Fund. Great Clips too will donate $1 for every download of its app.
Discovery and Vans also teamed up to introduce a new shoe line in honor of Shark Week, from which a portion of the proceeds will be donated to the nonprofit.
Now in its 31st year, the annual week of shark-centric programming kicked off on Discovery Channel on Sunday and will air through August 4. Last year, nearly 35 million people tuned in to watch Shark Week.
Shark Week "returns with bigger sharks and even bigger bites," Discovery said in a blog post, adding that the network "will leave no shark fan behind, bringing the Shark Week experience to viewers across digital and social media platforms."
Perteet Spencer, Co-Founder of AYO Foods, joins ChedHER to discuss how the brand is bringing West African cuisine to the frozen food industry and building a grocery aisle her daughters can be proud of.
Crystal Etienne, Founder and CEO of period apparel company Ruby Love and Co-Founder of VC firm CaJE, joins ChedHER to discuss her experience bootstrapping her company to $10 million, and how she's creating a new era of venture capital and empowering Black women with 'soil' funding to start and grow their businesses.
E-commerce platform for construction and building materials RenoRun has raised $142 million in a Series B round, which the company says is the fourth largest Series B round in Canadian history. RenoRun’s platform offers same-day delivery of construction materials to job sites in Canada and the United States. The company aims to revolutionize the construction industry by maximizing productivity and efficiency. RenoRun co-founder and CEO Eamonn O’Rourke joins Cheddar News' Closing Bell to discuss.
Like so many other cities, Miami experienced a tourism boom over the summer after vaccines were distributed. But, the Omicron variant has thrown the travel industry for a loop. David Whitaker, president and CEO of the Greater Miami Convention and Visitors Bureau, joined Cheddar to discuss the city as a tourist destination, and how it has handled headwinds from the pandemic.
Rockstar Energy, a subsidiary of Pepsico, unveiled its new beverage brand, Rockstar Unplugged, changing up the energy drink formula with hemp seed oil as an ingredient. PepsiCo Energy CMO Fabiola Torres joined Cheddar News to talk about how the product promotes “good vibes” and allows consumers to unwind and discuss partnering with "MTV Unplugged" for a concert series. "We couldn't find a better partnership that MTV," she said. "MTV Unplugged has been such an iconic proposition … and we believe that we're the right partners because the insight of our proposition for Rockstar Unplugged comes from music.
Eight months after the National Football League announced $1 million in research into cannabinoids, the NFL-NFLPA Joint Pain Management Committee has awarded the funding to two teams of medical researchers at the University of California San Diego and the University of Regina. The NFL says the studies will investigate the effects of cannabinoids on pain management and neuroprotection from concussion in elite football players, respectively. Cheddar correspondent Chloe Ailello spoke with Jeff Miller, the executive vice president of communications, public affairs, and policy for the NFL, about the studies, as well as the recent lawsuit filed against the NFL by former Miami Dolphins head coach Brian Flores. "Maybe we can learn things from other alternative pain approaches that are going to benefit our player population and then sports medicine as a whole," Miller said.
Mayor Ras Baraka of Newark, NJ and Ayana Morris, co-director of the documentary 'Why Is We Americans?,' join Cheddar News to discuss the new documentary highlighting the impact of the Baraka family.
Former New York City mayor and lawyer to Donald Trump Rudy Giuliani made his singing debut on a taping of Fox’s The Masked Singer. However, Ken Jeong and Robin Thicke, two judges on the competition show, reportedly left in protest when Giuliani was unmasked upon being eliminated.
All Hands celebrates Black History Month by highlighting achievements in inclusivity and paying homage to those who have fought for equal rights. Rep. Maxine Waters (D-CA) joins Cheddar News to discuss voter suppression; Damali Peterman, CEO of Breakthrough ADR, elaborates on the biggest barriers for Black professionals; Andre Perry, senior fellow of Brookings Institution, dives into student loans and the racial wealth divide; and lastly, BET CEO Scott Mills discusses the company's initiatives for 2022.
