Alison Whritenour, CEO of Seventh Generation, a Unilever brand of home care that focuses on sustainability and green initiatives, joined Cheddar News to talk about the push to put sustainability at the forefront of its product line. "One of the biggest things that we're driving right now is concentration, and so making sure that consumers — while they're re-adapting to their lifestyle post-pandemic and continuing to make choices that suit their home — know that there's a better for you less waste option available," she said about its more highly-concentrated cleaning solutions.