*By Michael Teich*
For the right price, users can get a video shout-out from celebrities – actress Bella Thorne and NFL Hall of Famer Terrell Owens, to name a couple – through app Cameo.
"Selfies are the new autograph," Cameo's CEO, Steven Galanis, said Friday in an interview on Cheddar. "We thought the most personalized, authentic thing you can do with someone that's not there is getting them to say something to you."
Through the marketplace app, fans can request a message of their own devising that a celebrity can either consent or decline to read on camera.
The platform ー which launched in April ー has facilitated 52,000 videos and its talent count has grown to over 3,000, Galanis said. The most expensive shout-out on Cameo costs $1,000, but Galanis said the average video is $40.
Influencers are capitalizing on their popularity with ad dollars from brands eager to reach social media. Total ad spend on influencer marketing will jump from $5 billion this year to $10 billion in the next five years, [according to marketing firm Mediakix](http://mediakix.com/2018/03/influencer-marketing-industry-ad-spend-chart/).
But now, actors, athletes, musicians, and social media personalities can get paid directly from their fans. Galanis said his company takes a 25 percent cut, but the talent sets his or her own price.
"We always tell talent to optimize for amount of fans touched versus price," Galanis said.
For more on this story, [click here](https://cheddar.com/videos/cameos-personalized-shout-out).
Gabrielle Stone invented a fake tiktok trend to share some important news with her husband. Essentially, she challenges him to guess words that she spells out at a rapid-fire pace. She started with "I love you" before moving on to her big announcement.
After testing out some Icelandic cuisine, Cheddar's own Shannon LaNier gets a sneak preview of Taste of Iceland -- a cultural festival running between May 10-13 across New York City.
Cheddar's own Shannon LaNier gets a taste of Icelandic cuisine at Blue Lagoon Iceland in New York City.
Cheddar News reporter Ashley Mastronardi tracks the rise of the "mom-fluencer" or working mothers who have left their jobs to become full-time content creators. While not a new phenomenon, experts say the trend has gained momentum since the start of the pandemic.
Tens of thousands of fans descended upon the Swedish capital of Stockholm to celebrate the opening show of Beyoncé’s new world tour on Wednesday.
Peru’s government will allow the extradition to the United States of the prime suspect in the unsolved 2005 disappearance of American student Natalee Holloway on the Dutch Caribbean Island of Aruba, bringing her family hope there will be justice in the case.
With summer coming up, Cheddar News breaks down some artists that you can check out as music festivals approach for the coming season.
The top entertainment headlines for May 10, 2023.
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MTV, a division of Paramount, is planning to shut down its news division and lay off 25 percent of its workforce. The company cited "broader economic headwinds" as the reason for the shuttering. The decision comes as Paramount makes cuts to better compete with rival entertainment giants.
