*By Michael Teich*
For the right price, users can get a video shout-out from celebrities – actress Bella Thorne and NFL Hall of Famer Terrell Owens, to name a couple – through app Cameo.
"Selfies are the new autograph," Cameo's CEO, Steven Galanis, said Friday in an interview on Cheddar. "We thought the most personalized, authentic thing you can do with someone that's not there is getting them to say something to you."
Through the marketplace app, fans can request a message of their own devising that a celebrity can either consent or decline to read on camera.
The platform ー which launched in April ー has facilitated 52,000 videos and its talent count has grown to over 3,000, Galanis said. The most expensive shout-out on Cameo costs $1,000, but Galanis said the average video is $40.
Influencers are capitalizing on their popularity with ad dollars from brands eager to reach social media. Total ad spend on influencer marketing will jump from $5 billion this year to $10 billion in the next five years, [according to marketing firm Mediakix](http://mediakix.com/2018/03/influencer-marketing-industry-ad-spend-chart/).
But now, actors, athletes, musicians, and social media personalities can get paid directly from their fans. Galanis said his company takes a 25 percent cut, but the talent sets his or her own price.
"We always tell talent to optimize for amount of fans touched versus price," Galanis said.
For more on this story, [click here](https://cheddar.com/videos/cameos-personalized-shout-out).
In honor of Asian Pacific Islander Heritage Month, Cheddar's own Shannon LaNier sits down with chef Jordan Andino to discuss the finer points of Filipino cuisine.
Nora Minno, a registered dietician, spoke about the rise of the mocktail and explained the benefits of this non-alcoholic mixed beverage that can be made with fruits, seltzer or with non-alcoholic spirits.
Cheddar's own Shannon LaNier speaks with Paige Siegwardt, guest experience director at The Standard Plaza, about the Manhattan restaurant's 1960s-inspired roller rink.
2023 Tony Award nominee Kevin Cahoon speaks with Cheddar's own Baker Machado about joining the musical 'Shucked' and the peaks and valleys of his long career on Broadway.
Guinness World Records says the world’s oldest dog recently celebrated his 31st birthday. Bobi's owner says a party was held Saturday for the purebred Rafeiro do Alentejo, a breed of Portuguese dog.
Swedish singer Loreen won this year's Eurovision competition on Saturday night with her song "Tattoo." The singer beat acts from 25 other countries and became the second performer to take the prize twice after winning previously in 2012, but it was the Princess of Wales, Kate Middleton who stole the show before the competition got started.
