*By Michael Teich*
For the right price, users can get a video shout-out from celebrities – actress Bella Thorne and NFL Hall of Famer Terrell Owens, to name a couple – through app Cameo.
"Selfies are the new autograph," Cameo's CEO, Steven Galanis, said Friday in an interview on Cheddar. "We thought the most personalized, authentic thing you can do with someone that's not there is getting them to say something to you."
Through the marketplace app, fans can request a message of their own devising that a celebrity can either consent or decline to read on camera.
The platform ー which launched in April ー has facilitated 52,000 videos and its talent count has grown to over 3,000, Galanis said. The most expensive shout-out on Cameo costs $1,000, but Galanis said the average video is $40.
Influencers are capitalizing on their popularity with ad dollars from brands eager to reach social media. Total ad spend on influencer marketing will jump from $5 billion this year to $10 billion in the next five years, [according to marketing firm Mediakix](http://mediakix.com/2018/03/influencer-marketing-industry-ad-spend-chart/).
But now, actors, athletes, musicians, and social media personalities can get paid directly from their fans. Galanis said his company takes a 25 percent cut, but the talent sets his or her own price.
"We always tell talent to optimize for amount of fans touched versus price," Galanis said.
For more on this story, [click here](https://cheddar.com/videos/cameos-personalized-shout-out).
Sarah Burke, editor-in-chief of Them, spoke with Cheddar News about how its digital magazine offers a different setting for the LGBTQ+ community from other magazines. "From the very beginning, the intention was to create a platform that had a foundation of inclusivity and intersectionality across the entire LGBTQ+ spectrum," Burke said.
Imagine having a viral video with 5 million views but not even using a cell phone. That is the paradox of a Greek great-grandma touching hearts around the world just by doing her thing. Take a look at this.
Glenda Jackson, a two-time Academy Award-winning performer who had a second career in politics as a British lawmaker before an acclaimed late-life return to stage and screen, has died at age 87.
Cold plunges are super hot on social media right now. Experts say they boost mental health, soothe sore muscles, and even promote weight loss. Cheddar's Ashley Mastronardi visited Kardashian favorite, Remedy Place, to get the skinny on ice baths.
New details are emerging about Carrie Fisher's last film. Here's a look at Fisher in the upcoming fantasy movie Wonder Well, which co-stars Rita Ora. Deadline is reporting that the film has a theatrical release date of June 23.
An auction of artwork and furniture from philanthropists Ann and Gordon Getty is taking place at Christie's Wednesday with online sales set for Thursday. Cheddar News takes a peek at some of the arts and objects from the family's Temple of Wings home in Berkeley, Calif.
