The battle in self-driving technology is revving up, and some believe it's now a competition between Silicon Valley and the Motor City of Detroit. Tim Higgins, Tech & Auto Reporter at the Wall Street Journal, and Joel Feder, Interactive Content Manager at Motor Authority, join Cheddar to give their predictions on the future of the auto industry. Higgins actually moved from Detroit to Silicon Valley because it started becoming home to more and more automakers. German, Japanese, and American companies all have offices in the Golden State fighting for talent. He discusses how partnerships with Volkswagen and Hyundai could catapult tech start-up Aurora into the self-driving winner's lane. Feder points out that weather has a huge impact on the testing of this self-driving technology. He believes that, since Detroit sees more snow and harsher conditions, it would be a great place for cars to test on the road.

Share:
More In Technology
Investing in Your Brand & the Future of Marketing
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Tech Check: The Future of Viewing
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
Load More