Samsung Enlists Spotify and Fortnite to Fend Off Apple
*By Michael Teich*
Samsung is partnering with Spotify and Fortnite to boost slumping smartphone sales and maintain its lead over Apple.
The leading smartphone maker unveiled the new $1,000 Galaxy Note 9, and announced the viral, battle royale video game's first Android version will be available exclusively on Samsung devices. The deal may appeal to the game's 125 million players and encourage them to buy the new phone instead of Huawei or Apple devices.
Samsung is hoping the new Galaxy Note 9 will do better than the Galaxy S9, which slumped, allowing smartphone rivals to catch up. Samsung's second-quarter shipments fell 11 percent from a year earlier to 70.8 million units, according to IHS Markit. With a similar price tag to Apple's iPhone X, Samsung's new phone is going after the same high-end market.
In addition to gamers, Samsung is hoping music lovers will opt for the Galaxy Note 9 by making Spotify its go-to music partner. Samsung will integrate the Spotify app into its Smart TVs and speakers, and will make it available when customers set up their new phones.
For more on this story, [click here](https://cheddar.com/videos/first-look-at-the-new-samsung-galaxy-note-9).
Melissa Gonzalez, CEO and Founder of The Lionesque Group, joins Cheddar News' Closing Bell, where she explains why she feels mixed about the Walmart's new initiative and what will make mass adoption of this offering difficult.
Exercise equipment maker Peloton is attempting to run away from a recent bout of controversy. CEO John Foley published an open letter to employees on Thursday after reports that said Peloton was pausing production of its Bike and Tread products, delaying the opening of a new U.S. factory, and considering job cuts. In the letter, Foley wrote that the information in the reports was 'incomplete,' 'out of context,' and not reflective of Peloton's strategy. Peloton's stock responded on Friday, with shares bouncing back after falling nearly 24% in the regular session on Thursday. CFRA Research's Director of Research Ken Leon joined Cheddar News' Closing Bell to discuss.
Home essentials maker Outlines announced its launch at the beginning of 2022, along with $1 million in pre-seed funding led by Social Impact Capital. Outlines says it is re-imagining how we keep our homes clean while also reducing plastic waste. The company's debut product, the Shower Liner System, is made of long-lasting materials, including easy-to-recycle plastic. Outlines co-founder and CEO Luke Young and co-founder and COO Megan Ceryanec joined Cheddar News' Closing Bell to discuss.
eToro, the social trading platform that offers crypto, forex, and equities, recently announced that it's giving U.S. users the option to include stocks and ETFs as part of their investment portfolios. Lule Demmissie, CEO of eToro U.S., joined Cheddar to talk about the company’s expanded offerings. "We felt, although crypto is a fantastic asset class, that individuals benefit from having a broader access to different kinds of investments, and equities is definitely one of them," Demmissie noted.
Coming off of CES, Blink Charging announced a partnership with legacy automaker General Motors to provide charging stations for its newest electric cars. The company specializes in stations they own and operate that also accommodate residential and commercial locations. Michael D. Farkas, founder and CEO, noted that they "don’t discriminate” when it comes to locating their chargers while also taking the philosophy of seeing their hardware more like hot water heaters rather than smartphones constantly in need of upgrading. "We believe it's one of the reasons why we were selected by GM," Farkas said. "These dealerships have to invest in these locations and make sure that this hardware is workable for a very, very long period of time."
Simeon Siegel, managing director and senior analyst at BMO Capital Markets joins Cheddar News to discuss CNBC's report that Peloton plans to halt production, despite the company's CEO denying those claims.
Jackie Rotman, founder and CEO of the Center for Intimacy Justice joins Cheddar News to talk about why Facebook is banning ads by companies targeting women's sexual health but not ads catered to men.
