*By: Madison Alworth*
It's summer, which means it's rosé season. The pink drink is popping up everywhere from bars to Instagram feeds. And one company is trying to capitalize on the summertime favorite.
Bev launched in May with a brand new canned product catering to millennial women. It started as a passion project for CEO Alix Peabody.
"To get the first product I cashed out my 401K and bought a bunch of rosé," said Peabody, who was previously a financial recruiter.
Some might say it was more than "a bunch"ーPeabody bought 300 gallons of the pink stuff.
Still, Bev has plenty of competition. There's [Ruza Rosé](http://ruzawines.winc.com/), [Babe] (https://www.swishbev.com/products/babe-rose-with-bubbles-4-pack), and [Lila](http://www.lilawines.com/) just to name a few. Peabody has an idea about why there's so much interest.
"I think a lot of it has to do with millennial culture and people just being generally excited about accessibility and 'un-snobbery,' if you will," she said.
For full interview, [click here](https://cheddar.com/videos/bev-drink-your-rose-from-a-can).
Oracle soars as it cashes in on the AI boom, Plus: Starbucks shares continue to fall under its new CEO, and does anybody actually want a new iPhone Air?
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
