*By Britt Terrell*
Roku, the leading provider of over-the-top hardware, has shifted its focus from selling TV boxes to providing access to streaming content through its platform on others' devices.
The company is happy to trade the margins it makes on selling OTT hardware for growing its users, said Steve Louden, Roku's chief financial officer.
"We focus on two things: driving active account growth ー that's the scale of the platform ー and then monetizing the platform," Louden said in an interview Wednesday with Cheddar. "Players are important to us, but they are just one of three ways we grow active accounts," he added.
Roku sells players to plug into TVs; it licenses its platform to TV manufacturers, and licenses its operating system to streaming and telecommunications companies like Sky in Britain and Telstra in Australia.
Hardware sales are becoming less important to the company's bottom line, Louden said, and focus has shifted to its platform business, which has more potential users. The company has 21 million active users, most of them in the U.S., and the company is looking to grow internationally. It's already in 23 countries.
"Roku historically has been primarily focused on being and maintaining our leadership position as the number one streaming platform in the U.S.," Louden said. "But increasingly we are looking to the international markets as well."
For the full interview, [click here](https://cheddar.com/videos/roku-cfo-talks-stock-performance-and-national-streaming-day).
Bitcoin is still struggling to hold $47,000 and is well off from the near $68,000 high it saw in November. As the Federal Open Market Committee wraps up its two-day monetary policy meeting, some crypto investors are worried as they wait for news on policy. Shiv Madan, CEO of Moonwalk joins Cheddar News to discuss what's in store for the industry.
After becoming the must-have app in 2020, TikTok continues to be a dominant force in the music industry. According to TikTok's 2021 music report, 430 songs exceeded 1 billion video views on the platform this year, three times as many songs as last year. TikTok's music editorial lead, William Gruger, joined Cheddar News to discuss.
Over the past decade, the resale market has completely transformed, allowing people to utilize platforms such as Etsy, Poshmark, eBay, and more to create a lucrative business from the comfort of their homes. However, as the space of secondhand sellers and thrifters gets more and more crowded, small businesses are facing bigger obstacles to not only thrive in the market but also survive. Yvette Liebesman, a law professor at Saint Louis, joins Cheddar News to discuss.
A new report from CNBC says Instagram recently reached a new milestone -- 2 billion monthly active users. It comes amid a year of controversy for the photo-sharing app and its parent company, Meta. SocialFlow CEO Jim Anderson joins Cheddar News' Closing Bell to discuss.
MotorTrend named the Rivian R1T as the 2022 truck of the year - a prestigious title given by the publication as a way for automakers to tout third-party validation. Rivian beat out traditional, legacy truck favorites like Ford and General Motors.
MotorTrend said the company earned high marks for safety, efficiency, value, advanced design, engineering excellence, and performance of intended function. MotorTend head of editorial Ed Loh joins Cheddar News' Closing Bell to discuss.
There is a new way for investors to bet on cannabis - the AdvisorShares Poseidon Dynamic Cannabis ETF targets about 20 of the biggest names in U.S. cannabis. It comes at a time when it's still difficult for investors to access the space. Cheddar News cannabis reporter Chloe Aiello spoke with co-founder and managing director for Poseidon Investment Management, Emily Paxhia.
