Though Roku’s stock fell more than 15 percent after a disappointing earnings report Wednesday, CFO Steve Louden told Cheddar he is confident the company is positioned for success amid the ongoing streaming wars.
"We are the largest streaming platform in the U.S. and we have a neutral position amongst a lot of the different stakeholders within the ecosystem, which has served us well," he said.
Louden said Roku, a service that lets users access a variety of streaming services from one spot, is platform-agnostic, making it an "essential partner in the industry," noting that it will be an access point for both the new Apple TV+ and Disney+.
"If you’re a new service and you want to have a successful direct-to-consumer strategy, then you need to be on the number one platform in the U.S.," Louden said.
Though Roku’s stock was still down Thursday, Louden said he doesn’t worry about short-term fluctuations. In its Q3 earnings report, Roku noted users streamed 10.3 billion hours over the last quarter and reported a 50 percent revenue jump. Roku reported a loss of $26.5 million.
American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
Shopping expert Trae Bodge discusses how talks between the U.S. and China is good news for now, but uncertainty remains for back-to-school and the holidays.
Jake Traylor, White House reporter at Politico, joins Cheddar to discuss how Trump is aiming to lower drug prices and how it differs from Biden's approach.
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Sheryl Palmer, CEO of Taylor Morrison, talks tariff uncertainty, being a female leader in a male dominated industry and what homebuyers need to know. Watch!