Roc-A-Fella Co-Founder: The Kanye I Know Has a Great Heart
*By Conor White*
Kanye West has shocked people before, but his recent outbursts, including a bizarre TMZ interview in which he said slavery was a choice, have left even his closest friends wondering if he's O.K.
"A lot of it, yes, it is disturbing," said Kareem Burke, the co-founder of Roc-A-Fella Records, adding: "I don't know what the intent is, which is crazy for me because I know his heart, and I know he has a great heart, so I'm hopeful things will change and Kanye will be the old Kanye."
Burke takes credit for giving West his start in music more than 15 years ago, when the rapper first signed to Roc-A-Fella. "I personally launched his career," Burke said in an interview with Cheddar at the Collision Conference in New Orleans.
He is now launching a media empire, including two movies which recently had their premieres at the Tribeca Film Festival: "O.G." and "It's A Hard Truth Ain't It". Jeffrey Wright won Best Actor at Tribeca for his performance in "O.G."
Both films deal with prison life in the United States, something Burke knows about. Before he was a media entrepreneur, he served five years for marijuana trafficking. Burke said he hopes the films help raise awareness of the problems with the country's prison system.
"Hopefully if these stories keep getting out, we're hoping that the dialogue starts, and hopefully change follows that," Burke said.
For full interview, [click here](https://cheddar.com/videos/roc-a-fella-co-founder-misses-the-old-kanye).
Alex Silverman, senior reporter covering the business of sports at Morning Consult, joins Cheddar News to discuss why the number of those betting on sports doubled in 2021 and what's next for the industry in 2022.
Alec Baldwin is facing a lawsuit from the family of a fallen marine, Rylee McCollum, for defamation of Rylee's sister Roice. The lawsuit claims Baldwin, who had donated to a fund for the family of Rylee, called Roice an insurrectionist for being present during the January 6 Capitol riots.
Sports Illustrated Swimsuit is marking the 58th anniversary of its first print issue with the announcement of a new advertising mandate called Pay With Change. The magazine's annual print will now only feature brands who are helping drive gender equality forward, creating a sweeping call to action for the publishing industry. MJ Day, editor-in-chief of SI Swimsuit, joined Cheddar to discuss the goals of the new initiative.
Cost of living in the U.S. is getting higher and higher, as inflation pushes up the prices of everything from food to gas. According to a recent Ipsos poll, more than two thirds of people around the world are feeling the squeeze, and low income households are feeling it the most. Garrett Boorojian, Managing Partner at WaveCapital Partners, breaks down some of the factors driving cost of living and how to adjust your budget accordingly.
Sonia Thompson, inclusive marketing strategist and consultant, breaks down the need to retool the hiring process and how organizations can make for a better workplace environment.
Each year plenty of people decide to kick off their new year's resolutions by participating in what is known as "Dry January." Basically one month without alcohol. The practice has gained popularity as a way for social drinkers to take a break from booze for a bit. However, some people are making the decision to take it beyond January. CMO at Heineken USA Jonnie Cahill, joined Cheddar to discuss more.
On this episode of Cheddar Innovates: Vrai CEO discusses the process of creating lab grown diamonds, Entrupy CEO breaks down how the app uses artificial intelligence to analyze authenticity for luxury goods and sneakers; A look at Curiosity Stream's 'Red Elvis.'
Mona Akhavi, CEO of Vrai, joins Cheddar Innovates to discuss the process of creating lab grown diamonds, why this industry is growing, and the latest trends in the jewelry and engagement ring space.