Roblox, a gaming platform last valued at $29.5 billion in the private sector, is going public Wednesday on the New York Stock Exchange in another highly-anticipated debut for the booming online gaming space.
The stock was priced at $45, opened at $64.50, and was trading above $70 in the early going.
The company's proprietary game engine gives users the ability to create their own properties without learning to code. It then sells those user-made games on its popular app and shares 30 percent of the revenue from virtual purchases with creators.
Roblox paid $328.7 million to developers in 2020, up almost 200 percent from the year prior. Notably, more than half of the company's users are under the age of 13.
Craig Donato, chief business officer at the company, told Cheddar that the model thrives on the diversity of gaming experiences created by the global user base.
"You can think of Roblox as a universe made up of millions of immersive experiences that people can enjoy with their friends," he said. "So, you can be a star in a fashion show. You can DJ a beach party. You can snowboard down a mountain or build your own amusement park."
He added that eight million people around the world are contributing content to Roblox.
The way the model works is that Roblox sells players in-game currency called Robux, which players can then use to make in-game virtual purchases such as new skins for their avatars or other virtual features With the introduction of Premium Payouts in 2019, more than 1,250 developers earned at least $10,000 in Robux for their work. (The digital currency can be converted into cash.) The company anticipates more hefty payouts going forward.
After accounting for costs, Donato said the revenue-split with creators is closer to 50-50.
He noted that while the user base is still overwhelmingly young, older teenagers are its fastest-growing segment.
"Our players are very much growing up with us," he said.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
Nvidia reported a 56% increase in second-quarter revenue and a 59% rise in net income compared to a year ago.
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
Netflix CEO Ted Sarandos claims audiences don't want to watch Netflix movies in theaters, but that seems not to be the case recently.
Chipmaker Nvidia is poised to release a quarterly report that could provide a better sense of whether the stock market has been riding an overhyped artificial intelligence bubble or is being propelled by a technological boom that’s still gathering momentum.
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
Low-value imports are losing their duty-free status in the U.S. this week as part of President Donald Trump's agenda for making the nation less dependent on foreign goods. A widely used customs exemption for international shipments worth $800 or less is set to end starting on Friday. Trump already ended the “de minimis” rule for inexpensive items sent from China and Hong Kong, but having to pay import taxes on small parcels from everywhere else likely will be a big change for some small businesses and online shoppers. Purchases that previously entered the U.S. without needing to clear customs will be subject to the origin country’s tariff rate, which can range from 10% to 50%.
Southwest Airlines will soon require plus-size travelers to pay for an extra seat in advance if they can't fit within the armrests of one seat. This change is part of several updates the airline is making. The new rule starts on Jan. 27, the same day Southwest begins assigning seats. Currently, plus-size passengers can pay for an extra seat in advance and later get a refund, or request a free extra seat at the airport. Under the new policy, refunds are still possible but not guaranteed. Southwest said in a statement it is updating policies to prepare for assigned seating next year.
Cracker Barrel is sticking with its new logo. For now. But the chain is also apologizing to fans who were angered when the change was announced last week.
