Rather than learning to cook or garden like the rest of us, Ricky Martin spent his quarantine creating his new digital entertainment company.
The Latin singer and his team at Martin Music Lab believe they've found the future of sound: Orbital Audio. It's an immersive, patent-pending audio technique, which is touted as advancing the headphone listening experience.
Martin compared the new sound technology to going from black and white to color on our televisions. "We are right here holding in our hands what would be the future of music, how people are going to want to listen to music from now on. It's very special. It's us being able to grab, literally, track for track, instrument for instrument, and make it travel around your head if you are using any pair of headphones," the singer told Cheddar on Friday.
His digital entertainment company is about healing, Martin revealed, as people are all navigating a new normal amid the pandemic. That's why he said he wanted to "create something through music we can maybe address some mental issues that we are dealing with at the moment and in society in general."
The "Latin Music King" partnered with music mix engineer Jaycen Joshua and music engineer Michael Seaberg for Orbital Audio, which has already caught the attention of other stars. A$AP Rocky, Residente, Bad Bunny, and Myke Towers have all signed on to work with Martin Music Lab.
"One of our future goals is to basically make this technology accessible to lots and lots of producers and engineers and just the general user," Seaberg said. He emphasized how this audio technique can make it seem as though the sound is right next to you.
The audio technique will be accessible and also could be utilized outside of the music industry, for any type of audio entertainment from movies to gaming.
Martin joked that his twin boys were shocked at the idea that Orbital Audio could be used in playing Fortnite. "At the end of the day, we can have a very beautiful, more than $10,000 [worth of] equipment in our home for great sound, but the idea here with Orbital Audio is to be able to bring that to your ears," Martin said.
To get a sense of how the audio technology works, Martin fans can hear it for themselves through his re-mastered Pausa tracks.
James Gallagher, CEO and Co-Founder of GreenLite, discusses the challenges of rebuilding the fire-affected LA area and how permitting complicates the process.
Super Bowl Champion, Julian Edelman, talks Chiefs' conspiracies, his fave TSwift song and his bet for Super Bowl LIX. Plus, the best time for a bathroom break.
Ron Hammond, Sr. Director of Government Relations at the Blockchain Association, breaks down Trump’s plan to strengthen U.S. leadership in financial technology.
BiggerPockets Money podcast is now available on Cheddar Wednesdays at 10am ET! Mindy Jensen shares how her podcast is helping people gain financial freedom.
The social video platform's future remains in doubt, as players scramble to profit from the chaos. Plus: Big oil gets bigger, DOGE downsizes, and tariffs!
Ty Young, CEO of Ty J. Young Wealth Management, joins Cheddar to discuss Trump's moves as he returns to Washington D.C. and how it may affect the U.S. economy.
Starbucks’ decision to restrict its restrooms to paying customers has flushed out a wider problem: a patchwork of restroom use policies that varies by state and city. Starbucks announced last week a new code of conduct that says people need to make a purchase if they want to hang out or use the restroom. The coffee chain's policy change for bathroom privileges has left Americans confused and divided over who gets to go and when. The American Restroom Association, a public toilet advocacy group, was among the critics. Rules about restroom access in restaurants vary by state, city and county. The National Retail Federation says private businesses have a right to limit restroom use.
President Donald Trump is talking up a joint venture investing up to $500 billion for infrastructure tied to artificial intelligence by a new partnership formed by OpenAI, Oracle and SoftBank. The new entity, Stargate, will start building out data centers and the electricity generation needed for the further development of the fast-evolving AI in Texas, according to the White House. The initial investment is expected to be $100 billion and could reach five times that sum. While Trump has seized on similar announcements to show that his presidency is boosting the economy, there were already expectations of a massive buildout of data centers and electricity plants needed for the development of AI.
