Disney struck a deal on Thursday to help build up its arsenal of content as it prepares to launch its own video streaming service.
The media giant agreed to pay more than $52 billion for most of 21st Century Fox, adding the company's film and TV studios, international properties and channels such as FX.
But BTIG analyst Rich Greenfield says doesn't understand why the company wants to increase its exposure to the "troubled legacy media business."
"This feels like Disney is cementing itself in the past, rather than aggressively moving into the future," he told Cheddar in an interview shortly after the deal was announced. "There were a lot of transactions they could've done that would've been a lot more exciting than this."
The alternatives? Greenfield says Snap, Twitter, Activision-Blizzard, or Spotify would all have been better options.
But the deal does give Disney ownership of high-profile franchises such as "X-Men" and "The Simpsons," titles that could make the library for its own planned streaming service more attractive.
The company said in August that it will pull content off Netflix in 2019. Instead, films from "Iron Man" to "Star Wars" to "Toy Story" will only be available on its own platform.
To watch the full interview, [click here](https://cheddar.com/videos/btig-analyst-rich-greenfield-on-disney-fox-deal).
Workers at a number of pharmacy chains nationwide were planning a walkout Monday and going through Wednesday.
President Joe Biden on Monday will sign a sweeping executive order to guide the development of artificial intelligence — requiring industry to develop safety and security standards, introducing new consumer protections and giving federal agencies an extensive to-do list to oversee the rapidly progressing technology.
Beauty tips from Allure Magazine.
A new study finds where millennials live can affect how well they can do.
Apple's latest keynote event will be live-streamed on its website, YouTube and Apple TV At 8 p.m ET.
McDonald's reported better-than-expected profit and sales in the third quarter.
President Joe Biden signed a wide-ranging executive order on artificial intelligence in the U.S.
Stocks jumped in Monday's early session after a slew of earnings and other news events that saw the market attempt to make a positive finish to a rough month. Investors also braced for a rate decision from the Federal Reserve as well as the latest jobs report this week.
Cocoa prices are trading at 44-year highs and global sugar prices are at 12-year highs.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
