A parking lot nearly empty of the cars of holiday shoppers is shown at the Mall of New Hampshire, Thursday, Dec. 10, 2020, in Manchester, N.H. Retail sales fell 1.1% in November, the biggest drop in seven months, a sign that Americans held back on spending during the start of the holiday shopping season. The U.S. Commerce Department also revised October’s number, saying on Wednesday that retail sales actually fell 0.1% that month, instead of rising 0.3% as it previously reported. (AP Photo/Charles Krupa)
By Joseph Pisani
Retail sales fell 1.1% in November, the biggest drop in seven months, as Americans held back on spending at the start of the holiday shopping season.
The report by the U.S. Commerce Department is a sign of how the pandemic is slowing the U.S. economy as retailers face tighter restrictions and people stay away from stores.
The Commerce Department on Wednesday also revised October’s report, saying that retail sales fell 0.1% that month, instead of rising 0.3% as it previously reported. Retailers had tried to get people to shop early, with Amazon, Best Buy, Walmart and others offering holiday deals in October.
Black Friday was also a bust. Typically one of the busiest shopping days of the season, shoppers mostly stayed home after health officials warned people not to shop in person, and retailers followed suit by putting their best deals online. Half as many people shopped inside stores this Black Friday than last year, according to retail data company Sensormatic Solutions.
Economists expect retail sales to continue to fall this month as virus cases spike and states add tougher restrictions.
“It will take a miracle to keep retail sales positive in December," said Chris Rupkey, chief financial economist at global financial group MUFG.
The U.S. economy has stalled after rebounding this summer following a spring shutdown. Many Americans have cut back on spending after losing a $600 weekly boost to unemployment checks that expired over the summer. Millions remain unemployed and hiring growth slowed last month. And in a sign Americans are less willing to spend, consumer confidence fell in November.
The Commerce Department said sales were down at all types of retailers last month, including clothing, electronic and furniture stores. The biggest drop was at department stores, down 7.7%. Restaurant sales fell 4%.
The only two bright spots were online sales, which rose 0.2%, and grocery store sales, up 1.9%.
Wednesday's report covers only about a third of overall consumer spending. Services such as haircuts and hotel stays, which have been badly hurt by the pandemic, are not included.
Updated on December 16, 2020, at 10:51 a.m. with the latest information.
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