*By Michael Teich*
Sparkling water and fancy coffee may not be enough to lure consumers into struggling brick-and-mortar shops. But creating uncontrived experiences in stores will help retailers survive the transition to a digital economy, said Rima Reddy, a principal at innovation accelerator XRC Labs.
"The key is to not make them so that they feel like they are forced," Reddy said Thursday in an interview on Cheddar. "That's really hard. They really have to be perfectly on-brand."
Retailers could benefit from Bonobos' strategy of designing stores like showrooms and shifting the focus away from just selling, she said. This would save stores money by reducing expenses on real estate.
Beyond an improvement in the real-life shopping experience, retailers need to invest judiciously in the right technology. Reddy said stores should integrate tech that adds value to shoppers ー not just flash for the sake of flash.
Tech, above all, should make shopping more efficient, Reddy said. And in her view, that means augmented reality.
"AR has really practical implications for customers," she said. "VR, when you have to wear a headset, it's just novel. It's not really helping the customer in any way."
For full interview [click here] (https://cheddar.com/videos/unoriginal-in-store-experiences-wont-save-retailers-says-expert).
Eric Bowman. the executive editor at TravelPulse, offers some guidance to help you get the airfare you want at a price you're willing to pay.
The union representing 340,000 UPS workers said 86% of voting members approved the tentative contract agreement reached last month.
Mike Mussio, president of FBB Capital Partners, offers some advice to help potential savers get ahead.
Swingers mini golf co-founder and co-CEO Matt Grech-Smith explains the appeal of putt-putt for adults and the company's expansion to Las Vegas.
From moving finances online to the new ways we'll be getting cash, Ray Hatch, the Vice President of Enterprise Solutions Vertical Markets at Comcast Business explains how the banking industry is getting ready for the future.
Swingers mini golf chain co-founder and co-CEO Matt Grech-Smith explains how his company is finding success by creating a more adult version of a longtime family favorite.
Shopping expert Trae Bodge shares tips for saving money while back-to-school shopping for college students.
The managers of the Panama Canal said they expect income from the waterway to drop after authorities were forced to limit the number of ships passing through each to 32 due to a lack of rainfall.
Nissan is recalling more than 236,000 small cars in the U.S. because the tie rods in front suspension can bend and break, possibly causing drivers to lose steering control.
Canadian Prime Minister Justin Trudeau accused Facebook on Monday of putting profits over people’s safety during the emergencies created by Canada’s record wildfire season.
