Shares of [cloud provider 8x8](https://www.8x8.com/) are up nearly 40% year-to-date, capitalizing on the rapidly growing $40 billion enterprise communications market. Vik Verma, CEO of 8x8, was with Cheddar to discuss innovations in the industry.

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Mark Walker, co-founder and CEO, Direct Digital Holdings & Keith Smith, co-founder and President, Direct Digital Holdings, join Cheddar News to discuss the meaning behind launching just the ninth black-owned company to ever go public in the U.S., how Black History has impacted their careers, and how they plan to grow the company.
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