Shares of [cloud provider 8x8](https://www.8x8.com/) are up nearly 40% year-to-date, capitalizing on the rapidly growing $40 billion enterprise communications market. Vik Verma, CEO of 8x8, was with Cheddar to discuss innovations in the industry.
Elaine Low, staff writer with The Ankler, joined Cheddar News to break down the latest deal with the studios, why it was such a tough negotiation, and what lies ahead.