Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world.
Urbina-Quintero discusses how the platform has changed since its 1999 founding, now focused on reaching audiences through video and mobile. We discuss how that platform seeks to bring audiences information of the moment, but does not claim to be a news site like Buzzfeed or NBC.
Instead, the focus is on engaging millennials through various lifestyle brands that generate cross-platform engagement.
Cheddar News is getting into the spirit of the spooky season. Senior reporter Michelle Castillo spoke with Cameron Lang, general manager of the Color Factory New York, an immersive art museum in Soho that focuses on exhibits of interactive art. Lang explained the displays of seasonal colors, a ball pit along with other fun exhibits.
