Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world.
Urbina-Quintero discusses how the platform has changed since its 1999 founding, now focused on reaching audiences through video and mobile. We discuss how that platform seeks to bring audiences information of the moment, but does not claim to be a news site like Buzzfeed or NBC.
Instead, the focus is on engaging millennials through various lifestyle brands that generate cross-platform engagement.
Catching you up on what you Need to Know on Mar 23, 2022, as NATO meets in Brussels to discuss Ukraine, mortgage rates rise, Justin Trudeau is set to lead Canada until 2025, tornadoes sweep through Louisiana, California may do away with SATs, and a Starbucks in Seattle unionizes.
MacKenzie Scott donated $436 million to Habitat for Humanity International and 84 of its U.S. affiliates – the largest publicly disclosed donation from the billionaire philanthropist since she pledged to give away the majority of her wealth in 2019.
The government can't afford to keep paying some Covid bills, a cheerleader gets an NIL deal for March Madness rescue, and fans will get to watch Beyoncé during the Oscars. Here is all the news you Need2Know for Wednesday, March 23, 2022.
Reshma Saujani, the founder of Girls Who Code and author of "Pay Up: The Future of Women and Work (and Why It's Different Than You Think), joined Cheddar to discuss the many challenges for women in the workplace after the upheaval caused by the pandemic and the solutions she presents.
Companies are leaning towards hybrid workforces due to the pandemic as a means of bringing back workers to the office — especially women employees. Head of HR technology at Capital One, Maureen Jules-Perez, joined Cheddar News to talk about initiatives and technology that the bank is taking to set up a successful hybrid workplace. "Do we have the experiences or the spaces for everyone to feel belonging or included? Do we feel heard? And of course, when it comes to building products, we have all the different, diverse perspectives and thoughts and ideas being incorporated to have the optimal solution or delivery," she said.
Hate crimes from the start of 2022 against Asians reportedly more than doubled compared to 2021, according to the NYPD. Amid the surge of attacks, Amber Reed, the president and co-founder of the grassroots organization AAPI Montclair, joined Cheddar News to talk about how it's looking to help Asian Americans with classes and techniques to defend themselves. “We're seeing racism literally killing people who look like us, and these self defense classes are a chance for us to rewrite a narrative of victimhood into one of empowerment," she said. "We learn first how to be aware of our surroundings because we know that being distracted, appearing weak can make you a target, and then that we focus on disengagement."
