Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world. Urbina-Quintero discusses how the platform has changed since its 1999 founding, now focused on reaching audiences through video and mobile. We discuss how that platform seeks to bring audiences information of the moment, but does not claim to be a news site like Buzzfeed or NBC. Instead, the focus is on engaging millennials through various lifestyle brands that generate cross-platform engagement.

Share:
More In Culture
The M&M's Shakeup Continues
Cheddar News breaks down the latest developments from the recent shakeup involving its iconic spokescandies. Sponsored content.
Need2Know: January 27, 2023
Five former Memphis police officers were charged with murder in the death of Tyre Nichols, the FDA explores yearly COVID vaccines, and New York City explores electric Uber and Lyft rides. Here is everything you Need2Know for Friday, January 27, 2023.
Load More