Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world. Urbina-Quintero discusses how the platform has changed since its 1999 founding, now focused on reaching audiences through video and mobile. We discuss how that platform seeks to bring audiences information of the moment, but does not claim to be a news site like Buzzfeed or NBC. Instead, the focus is on engaging millennials through various lifestyle brands that generate cross-platform engagement.

Share:
More In Culture
Need2Know: February 6, 2023
Thousands killed in Turkey earthquake, Ohio train derailment danger, and Europe bans Russian diesel imports. Here is everything you Need2Know for Monday, February 6, 2023.
Walk and Talk With Ellis Brooklyn CEO Bee Shapiro
Bee Shapiro, Founder and CEO of clean perfume brand Ellis Brooklyn, joins Cheddar News' Hena Doba on a Walk and Talk to discuss the brand's origin, and how she's breaking boundaries in the fragrance industry.
M&M'S 'Brown' Rings the Opening Bell
Cheddar News is excited to welcome Brown as its newest guest host. To celebrate, Brown had the opportunity to ring the opening bell at the New York Stock Exchange.
Load More