Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world. Urbina-Quintero discusses how the platform has changed since its 1999 founding, now focused on reaching audiences through video and mobile. We discuss how that platform seeks to bring audiences information of the moment, but does not claim to be a news site like Buzzfeed or NBC. Instead, the focus is on engaging millennials through various lifestyle brands that generate cross-platform engagement.

Share:
More In Culture
A Look Behind the Current Wedding Boom
There were a record 2.6 million weddings in 2022, which is up from 1.9 million in 2021 and 1.3 million in 2020, according to a report from The Knot, a wedding planning agency.
Black Innovation Alliance Working to Empower Black Entrepreneurs
The Black Innovation Alliance is working to empower Black entrepreneurs and recently received a $3 million commitment from UBS to help with resources. Ifeoma Ike, director of policy and movement strategy with the Black Innovation Alliance, joined Cheddar News to explain further the organization's mission.
Driving Diversity in the Gaming Industry
Anika Howard, President and CEO of WONDR NATION, joins Cheddar News to discuss how she's driving diversity forward in the gaming industry, and give advice for Black women in this industry.
Load More