Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world. Urbina-Quintero discusses how the platform has changed since its 1999 founding, now focused on reaching audiences through video and mobile. We discuss how that platform seeks to bring audiences information of the moment, but does not claim to be a news site like Buzzfeed or NBC. Instead, the focus is on engaging millennials through various lifestyle brands that generate cross-platform engagement.

Share:
More In Culture
Today Explained: The Pay Gap
Today Explained dives into a new report that explains how much the economy would improve if we can close the gender pay gap.
One Good Thing: Supermarket Sweet
Jason Boudreaux came up short when he went to check out at the grocery store, but a good citizen stepped in to help. Here's a story that will warm your heart.
The Evolution of Womenswear at Work
Sarah LaFleur, Founder and CEO of M.M.LaFleur, joins Cheddar News to discuss the state of womenswear at work, her milestone in achieving a successful decade in business, and how to achieve the 'power casual' look.
Load More