Reddit is opening some of the most visited real estate on the internet to advertising. The platform now offers a new ad type called "Trending Takeover," which allows companies to place branded content on the Popular feed and search bar for 24 hours.
This gives advertisers a chance to place their content next to the biggest trending topics on the website, whether that's a cat video or a coronavirus update.
"One of the most popular parts of Reddit is our popular tab and the search bar," Shariq Rizvi, vice president of ads product and engineering at Reddit. "These are parts of the Reddit app that are visited by more than a third of our users on a daily basis."
The new offering marks Reddit's push to diversify beyond simple banner ads and promoted content. The site chose the Popular feed and search bar because they are core to Reddit's model of curation and discovery.
"These are the parts of the app where users go to discover the new trends, the conversations, the fads, which are born every day on Reddit," he said.
Reddit attracts upwards of 430 million users per month, according to the company.
Despite this expansive readership, the company has historically focused less on revenue than fellow social media giants such as Twitter and Facebook. But over the last year, it seems to have taken a renewed interest in boosting ad sales.
In April 2019, Reddit hired Jen Wong, formerly a senior executive at Time Inc., as chief operating officer. It also started pitching agencies more aggressively, according to a CNBC report.
"We've been growing our ad business in an aggressive way," Rizvi said. "We have seen tremendous growth year-over-year."
On this edition of Stretching Your Dollar, AJ Ayers, certified financial planner and co-founder of Brooklyn Fi, provided some tips on how to boost your credit score.
The Federal Reserve, having raised interest rates at the fastest pace in four decades, is poised Wednesday to leave rates alone for the first time in 15 months to allow time to gauge the impact of its aggressive drive to tame inflation.
Stocks are drifting Wednesday, as Wall Street waits to hear what the Federal Reserve’s latest economy-moving decision will be on interest rates.
Chipmaker AMD said on Tuesday that it's producing an advanced chip for artificial intelligence applications that is designed to compete with Nvidia.
On Tuesday, the Bahamas Supreme Court allowed FTX founder Sam Bankman-Fried to review the terms of his extradition and temporarily delayed the country from agreeing to let U.S. prosecutors pursue criminal charges against him.
Microsoft's planned $69 billion purchase of video game company Activision Blizzard was blocked by a federal judge Tuesday, giving more time for an antitrust review of the deal.
Consumer prices in the United States cooled last month, rising just 0.1% from April to May and extending the past year's steady easing of inflation. At the same time, some measures of underlying price pressures remained high.
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Stocks rose Tuesday after a cooler reading on inflation cemented Wall Street’s bets for the Federal Reserve to hold off on hiking interest rates this week.
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