*By Michael Teich*
The Baltimore Ravens are betting cheap pretzels and discounted soda will lure fans off their couches, away from their steaming services, and back to the stadium.
"It's going to change the game on the way our fans experience the stadium," Richard Tamayo, director of guest experiences for the NFL team, said Thursday in an interview on Cheddar. "It’s going to be really family-friendly when it comes to pricing."
The Ravens are slashing prices of 21 concession items by an average rate of 33 percent. Some fan favorites get the biggest discounts ー the price of soft pretzels and french fries will be cut in half.
The team has dedicated significant capital to an ongoing [$120 million renovation](http://www.baltimoresun.com/sports/ravens/ravens-insider/bs-sp-ravens-improvements-at-mt-bank-stadium-20180130-story.html) of its M&T Bank Stadium. Fans this season will be treated to new video boards, a fresh sound system, and "some of the best Wi-Fi in the country," Tamayo said.
All those bells and whistles could be an attempt to draw in crowds that are already glued to multiple screens. The rise of streaming has been blamed for a drop in TV viewership for NFL games. Broadcast ratings fell 13 percent for the regular season in 2017-18, while playoff games slid 12 to 20 percent, according to [MoffettNathanson](https://www.recode.net/2018/1/29/16944580/nfl-ratings-structural-decline-tv-playoffs-moffettnathanson-trump-protests).
The Ravens start their season against the Buffalo Bills on Sunday.
For full interview [click here](https://cheddar.com/videos/strengthening-nfl-stadium-experience-with-cheaper-food).
Transgender athlete Chris Mosier says that times have changed, and there's less at risk for LGBT athletes to be their authentic selves when they compete.
Chipotle announces a new CEO. Dominos and Tinder and teaming up for Valentine's Day. The Director of National Intelligence sounds the alarm on Russia and the midterms elections. Sarah Kauss is the CEO of water bottle company S'well. Her small idea has turned into one of the most successful female-run businesses. Legal technology platform CannaRegs is on a mission to make sense of the legal landscape of marijuana for stakeholders in this growing space. Vermont Governor Phil Scott is asking legislators in his state to speed up equal pay legislation.
After a snowmobile accident during a professional competition in 2008 resulted in the amputation of his leg, Mike Schultz knew there was only one thing to do: find a way to continue competing in the sport that he loves. Ten years later, Mike is now a first-time Team USA and Paralympic Snowboarder. Schultz joined us to share more about his story and what motivates him to get up and get started each day.
This Changes Things: Advice for the executives and leaders of tomorrow, brought to you by American Express OPEN. On Between Bells: Adam Rippon & The Official Johnny G. Weir win the Olympics. With SB Nation, UNO, PCMag, and more.
This is a big year for the Olympics, and in particular, for the LGBT community. The U.S. has its first two openly gay male athletes competing in the Winter Olympics.
The 2018 Winter Olympics are making history for a number of reasons, but one of the biggest stories out of Pyeongchang is the records that openly gay athletes are breaking almost every day. Figure skater Adam Rippon and freestyle skier Gus Kenworthy are the first openly gay men to compete for the U.S. in the Winter Olympics, and they are doing it in style.
Adam Rippon and Gus Kenworthy are the first openly gay men to compete for the U.S. at the Winter Olympics. But they're doing more than bringing home medals -- they might be changing the way America perceives the LGBT community.
On Between Bells: Infrastructure, budget, and John Kelly's future. Plus, major Olympic moments and the first Sports Illustrated Swimsuit issue of the #MeToo era. With The Young Turks, Rare Media, The Daily Caller, Royal Canin, and more.
First-time Team USA and Paralympic snowboarder Mike Schultz started out as a motorcross and snowmobile racer. But through developing his own prosthetic, he got into a new sport and was able to launch a new career.
One of the biggest global consumers goods companies, Unilever, is threatening to stop advertising on digital platforms like Facebook and Google if the companies don't clean up their acts. Snap's Vice President of sales has left the company. A new report finds Facebook is losing a younger audience. Dow closed up 400 points after the most volatile week in two years.
